Brand Growth Lead – Snacks

PIM Brands; Park Ridge (NJ); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) match

Paid time off

Job summary

PIM Brands in Park Ridge, New Jersey, is seeking a Brand Manager to lead Welch’s Fruit Snacks marketing initiatives. You will drive the brand strategy, portfolio growth, and long-term planning, collaborating with Sales, Insights, R&D, and Digital teams to strengthen equity and drive household penetration.

You will manage annual plans, execute renovations, and deliver strong ROI across channels, while guiding cross-functional teams to launch initiatives that maximize profitability and market

Qualifications

• Bachelor's degree in Business, Marketing, or related field; MBA preferred.
• 4-6 years of progressive CPG brand management experience.
• Experience with brand strategy, marketing execution, and cross-functional leadership.
• Experience using syndicated data sources (Circana/IRI, Nielsen, Numerator) and consumer research.
• Strong financial acumen with budgets, forecasting, and performance evaluation.

Responsibilities

• Drive growth for Welch’s Fruit Snacks through long-term brand strategy and portfolio development.
• Lead cross-functional teams to deliver innovation, renovation, and packaging projects.
• Develop annual brand plans, roadmaps, and marketing strategies that drive topline growth and profitability.
• Monitor brand performance, ROI, and market trends to optimize plans.
• Prepare presentations and recommendations for senior leadership and partners.

Skills

Brand management

Cross-functional leadership

Marketing analytics

Budget forecasting

Strategic planning

Communication

Education

Bachelor's degree in Business/Marketing

MBA preferred

Job description

PIM Brands in Park Ridge, New Jersey, is seeking a Brand Manager to lead Welch’s Fruit Snacks marketing initiatives. You will drive the brand strategy, portfolio growth, and long-term planning, collaborating with Sales, Insights, R&D, and Digital teams to strengthen equity and drive household penetration.

You will manage annual plans, execute renovations, and deliver strong ROI across channels, while guiding cross-functional teams to launch initiatives that maximize profitability and market