Brand Manager

SkinnyDipped; Mobile (AL); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Annual performance bonus

Equity opportunity

401(k)

Paid parental leave

Wellness stipends

Paid time off to volunteer

Job summary

A dynamic snack company in Alabama is looking for a strategic Brand Manager to manage its product portfolio, drive brand growth, and develop innovative marketing strategies. The role requires a blend of creativity and analytical skills to interpret market data and consumer insights. Ideal candidates will have a background in brand management within the food and beverage industry and strong communication abilities to influence cross-functional teams. An entrepreneurial spirit and organized mindset are key to thriving in this fast-paced environment.

Qualifications

• Prior brand management experience in CPG; food & beverage strongly preferred.
• Proven ability to translate data into clear, actionable stories.

Responsibilities

• Develop annual brand plans aligned with company growth goals.
• Generate consumer insights to inform portfolio decisions.
• Conduct consumer research and present findings to leadership.
• Collaborate with internal teams to develop integrated marketing campaigns.
• Analyze market data to identify opportunities and threats.

Skills

Brand management experience in CPG

Strong analytical skills

Proficiency with syndicated data platforms

Confident communicator

Capability to influence across teams

Organized and proactive

Education

Bachelor's degree or equivalent

Tools

SPINS

Circana

IRI

Nielsen

Job description

Located in Seattle, SkinnyDipped was founded by a mom and daughter and two best friends after realizing that nothing is more important than time spent with the ones you love. Starting out of their kitchen, the four women created SkinnyDipped: thinly dipped chocolate almonds that are exceptionally good-for-you and ridiculously delicious. We’re proud to remain a women‑led company driven by the belief that healthy snacking should make both you and your body happy.

We’re looking for a strategic, insight‑driven Brand Manager to steward the SkinnyDipped brand and product portfolio, manage key projects, and support smart sustainable growth. In this role, you’ll blend creativity with analysis - translating consumer insights, category trends, and business data into powerful strategies that grow our brand, elevate our presence at retail, and fuel innovation.

If you love collaborating cross‑functionally, building a long‑term pipeline while managing day‑to‑day execution, and working in a fast‑paced, entrepreneurial culture - you’ll thrive here.

What You’ll Do

Brand & Portfolio Management

• Develop annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth goals
• Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go‑to‑market strategies
• Evaluate item‑level performance and recommend product renovations or SKU rationalization
• Build a long‑term innovation pipeline, including business cases for future launches
• Identify whitespace opportunities through consumer research, trend tracking, and competitive analysis
• Partner closely with R&D to guide the innovation funnel, manage the stage‑gate process, and lead commercialization meetings
• Lead channel strategy, price pack architecture, and promotional strategy development

Consumer & Retail Insights

• Own consumer research initiatives and deliver clear, actionable findings to leadership
• Monitor brand performance and category trends to identify opportunities and threats
• Lead monthly State of the Business updates—summarizing brand and competitor insights, opportunities, and wins
• Analyze media, consumption, and market data to tell a compelling, insight‑driven story
• Serve as the voice of the consumer to inform decisions across the business
• Support ad hoc analytical and insight needs as they arise

Marketing & Communications

• Bring consumer and category insights to guide planning, positioning, and creative strategy
• Brief internal teams and external agency partners to develop integrated campaigns across paid, owned, and earned channels
• Support execution of integrated marketing plans—ensuring SkinnyDipped shows up consistently and vibrantly across all touchpoints
• Track and report on brand health metrics, including awareness, consideration, purchase intent, household penetration, and more

Retail & Customer Support

• Partner with Sales to develop compelling retailer stories rooted in data and insight
• Translate consumer and category insights into clear recommendations for assortment, shelf strategy, and channel‑specific tactics
• Build launch decks and customer‑facing materials for new items and categories
• Leverage data to inform shelf placement, pricing, and strategic opportunities across channels

Experience

What You Bring to the Table

• Prior brand management experience in CPG; food & beverage strongly preferred
• Strong proficiency with syndicated data platforms (SPINS, Circana, IRI, Nielsen preferred)

Skills & Strengths

• Sharp business acumen with a holistic understanding of how brand, consumer, category, and retail come together
• Strong analytical skills - you know how to translate data into clear, actionable stories
• Confident communicator who can influence and collaborate across teams
• Strategic thinker who can also manage details and drive projects to completion
• Organized, proactive, resourceful, and energized by a fast‑paced, high‑growth environment

Why You’ll Love Working Here

• Annual performance bonus
• Equity opportunity
• 401(k)
• Paid parental leave
• Paid time off to volunteerWellness & technology stipends
• Fun, entrepreneurial culture with room to grow and make an impact

A Bit More About Us

We’re a female‑founded success story. This alone—regardless of the industry—requires true grit, mettle, and perseverance. We operate with an ethos that any idea is plausible until proven otherwise. A bold flavor combo with a totally new production method? Let’s try it. A major change to improve quality, even if it’s hard? We’ll make it happen. We lead with conviction, not hesitation. The world can be intimidating, but we stay curious, driven, and brave.

Our Mission

We craft food that nourishes your body and your spirit. We believe everyone deserves clean, delicious snacks—the kind we proudly share with our own families. As a women‑founded company, we’re committed to uplifting women and the children they care for in our local communities and around the world, because no one—especially a child—should go without love or food.

Seniority level: Not Applicable

Employment type: Full‑time

Job function: Marketing

Industries: Food and Beverage Manufacturing