Brand Manager

PIM Brands; Park Ridge (NJ); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) match

Paid time off

Job summary

PIM Brands in Park Ridge, New Jersey, is seeking a Brand Manager to lead Welch’s Fruit Snacks marketing initiatives. You will drive the brand strategy, portfolio growth, and long-term planning, collaborating with Sales, Insights, R&D, and Digital teams to strengthen equity and drive household penetration.

You will manage annual plans, execute renovations, and deliver strong ROI across channels, while guiding cross-functional teams to launch initiatives that maximize profitability and market

Qualifications

• Bachelor's degree in Business, Marketing, or related field; MBA preferred.
• 4-6 years of progressive CPG brand management experience.
• Experience with brand strategy, marketing execution, and cross-functional leadership.
• Experience using syndicated data sources (Circana/IRI, Nielsen, Numerator) and consumer research.
• Strong financial acumen with budgets, forecasting, and performance evaluation.

Responsibilities

• Drive growth for Welch’s Fruit Snacks through long-term brand strategy and portfolio development.
• Lead cross-functional teams to deliver innovation, renovation, and packaging projects.
• Develop annual brand plans, roadmaps, and marketing strategies that drive topline growth and profitability.
• Monitor brand performance, ROI, and market trends to optimize plans.
• Prepare presentations and recommendations for senior leadership and partners.

Skills

Brand management

Cross-functional leadership

Marketing analytics

Budget forecasting

Strategic planning

Communication

Education

Bachelor's degree in Business/Marketing

MBA preferred

Job description

Do you love snacks? Are you looking to join an ever evolving and rapidly growing team? PIM Brands might just be exactly what you’re looking for!

At PIM, We Make The Brands You Love®. Our portfolio of products, from Welch’s® Fruit Snacks to Sun-Maid® Chocolate Raisins and Sour Jacks® Sour Candies are enjoyed by millions of consumers every day. And when it comes to careers, we seek talented, results oriented individuals who want to play a part in building amazing brands and products while working in a collaborative, dynamic, and fast paced office environment. At PIM, you can make an immediate and lasting contribution to help grow iconic snack and confectionery brands, no matter your area of expertise.

We are looking for a Brand Manager interested in starting a career with a top ranked and growing snack company, as part of our Marketing Department at PIM’s Headquarters in Park Ridge, New Jersey. This position will report to our Senior Marketing Director, Snacks.

Overview

The Brand Manager will play a critical role in driving the continued growth and success of Welch’s Fruit Snacks, America’s leading fruit snacks brand. This role is responsible for helping develop and execute the brand’s long-term growth strategy, leading portfolio architecture, and renovation initiatives, and delivering best-in-class marketing programs that strengthen brand equity and drive household penetration, consumption, and profitability.

Working cross-functionally with Sales, Insights, R&D, Finance, Supply Chain, Digital Commerce, and external agency partners, the Brand Manager will help steward one of the most iconic brands in the snacking category while identifying new opportunities to accelerate growth in a dynamic consumer landscape.

• Serve as a key steward of the Welch’s Fruit Snacks brand, helping drive brand strategy, equity development, and business performance.
• Analyze market trends, consumer insights, competitive activity, and business results to identify growth opportunities and inform strategic decision-making.
• Support the development of annual brand plans, portfolio roadmaps, and marketing strategies that drive both topline growth and profitability.
• Lead cross-functional teams to deliver innovation, renovation, packaging, and commercialization projects from concept through launch.
• Partner with Consumer Insights to identify actionable learnings that strengthen consumer engagement, brand relevance, and marketing effectiveness.
• Collaborate with the Digital Commerce team to maximize brand performance across eCommerce and omnichannel retail environments.
• Work closely with Customer Marketing and Sales teams to develop compelling retailer programs, promotional strategies, and selling stories that drive distribution and consumption.
• Track and evaluate business performance, marketing ROI, category trends, and competitive activity to continuously optimize brand plans.
• Develop presentations and business recommendations for senior leadership, customers, and cross-functional stakeholders.
• Support key elements of annual budget management, forecasting, and financial planning to ensure efficient investment and strong business results.
• Demonstrate accountability for delivering results while ensuring flawless execution across all initiatives.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 4-6 years of progressive CPG brand management experience, preferably within food, snacks, beverages, or consumer packaged goods.
• Proven experience managing established consumer brands, including strategic planning, marketing execution, and cross-functional leadership.
• Strong understanding of consumer insights, brand positioning, innovation processes, and marketing fundamentals.
• Experience utilizing syndicated data sources (Circana/IRI, Nielsen, Numerator, etc.) and consumer research to develop business recommendations.
• Demonstrated success leading cross-functional teams and influencing without direct authority.
• Strong financial acumen with experience managing budgets, forecasting, and evaluating business performance.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong written, verbal, and presentation skills with the ability to communicate effectively at all organizational levels.
• Highly organized, results-oriented, and comfortable managing multiple priorities in a fast-paced environment.
• Entrepreneurial mindset with a bias for action and a passion for building brands.
• Demonstrated ability to build strong relationships, foster collaboration, and lead with integrity.

Worksite

• The PIM Brands Global Headquarters in Park Ridge, New Jersey
• The role requires working on-site: Monday thru Friday. Work remotely once per month on a Friday.
• Summer Fridays between Memorial Day weekend and Labor Day weekend

We are proud to offer

• The pay range for this position is $110,000- 125,000.00. PIM Brands takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
• Total compensation package including bonus, 401(k) plan match and other incentives (*based on eligibility and position)
• Comprehensive benefits package, EFFECTIVE DAY 1, Including medical, dental, vision, disability, insurance plans and much more
• Diverse range of benefit choices tailored to support you in making optimal decisions for yourself, your loved ones, and your preferred way of life
• Personal time off, vacation time, floating days and observed holidays
• Business casual dress
• Entrepreneurial and innovative culture offering the opportunity for internal career advancement

Awards & Accolades

• Best Places to Work in NJ 2025
• Top 50 Employer in New Jersey
• #10 Candy Company in North America
• #26 Global Candy Company
• Makers of Welch’s #1 Fruit Snack in U.S.
• 2024 Advocate of the Year Award
• Recognized by NJBIA State of the Art Manufacturing Facility and in Research/Development 2024
• Recognized by New Jersey Business Magazine 2024
• Top 100 Privately Owned Company in the Metro NYC Market

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