Brand Growth Lead, NYC & NJ — Vodka Activations

Round 2 Spirits LLC; Hoboken (NJ); On-site; USD 68,000 - 83,000; Full time

Job summary

Round 2 Spirits LLC is seeking a Brand Development Manager based in Hoboken, NJ, to drive Weber Ranch 1902 Vodka growth across Northern New Jersey and New York City. You will work with the regional sales team to expand distribution, secure placements, and develop relationships with key on-premise and off-premise accounts.

The role requires a strong network in the hospitality community, travel between accounts, and active involvement in local events and social media content creation.

Qualifications

• Reside in Hoboken, NJ and cover Northern New Jersey and New York City.
• 3+ years beverage alcohol industry experience.
• Proven success building distributor relationships and driving account execution.
• Experience managing both on-premise and off-premise accounts.
• Ability to work independently in a remote, field-based environment while coordinating with a regional team.
• Availability to work evenings and weekends.
• Strong presentation, networking, and account management skills.
• Reliable transportation and ability to travel regularly.

Responsibilities

• Be the face of Weber Ranch 1902 Vodka within the assigned territory and share the brand story with accounts and consumers.
• Educate bartenders, account staff, distributor personnel, and consumers on brand attributes and serving opportunities.
• Identify and secure new on-premise and off-premise placements, menu features, and promotional opportunities.
• Strengthen existing account relationships, support reorders, and expand visibility and engagement.
• Develop and maintain strong relationships with distributor sales representatives and leadership teams.
• Conduct regular work-withs and market visits with distributor personnel to drive execution and awareness.
• Secure distributor support for key account initiatives and promotional programs.
• Identify, plan, execute, and recap monthly tastings, activations, and trade events.
• Coordinate account coverage and market visits to support growth across the territory.
• Create and share local social content in line with company policies.
• Maintain a consistent field presence with travel between assigned accounts; may travel for meetings/training/events.
• Manage travel, entertainment, and promotional spending within approved budgets and submit expenses.
• Conduct activities in accordance with industry requirements and company policies.

Skills

Distributor relationships

Account management

Presentation skills

Networking

Remote/field-based work

Evenings/weekends availability

Travel willingness

Transportation

Job description

Round 2 Spirits LLC is seeking a Brand Development Manager based in Hoboken, NJ, to drive Weber Ranch 1902 Vodka growth across Northern New Jersey and New York City. You will work with the regional sales team to expand distribution, secure placements, and develop relationships with key on-premise and off-premise accounts.

The role requires a strong network in the hospitality community, travel between accounts, and active involvement in local events and social media content creation.