Brand Growth Lead - Multi-Channel B2B Furniture

MITY-LITE INC; Orem (UT); On-site; USD 75,000 - 90,000; Full time

Job summary

MITY Inc. in Orem, Utah, is seeking an experienced Brand Manager to lead marketing strategy for our commercial furniture brands MityLite, Holsag, and Bertolini.

You will develop and execute multi-channel campaigns, create compelling content, and support sales through national accounts. Reporting to the Director of Marketing, you will collaborate across teams to ensure on-brand messaging, manage a full-funnel plan across email, social, digital, print, and events, and analyze performance to drive

Qualifications

• Bachelor’s degree in Marketing, Business Management, or related field with at least four years in brand management.
• Experience creating integrated, multi-channel campaigns that build brand awareness and generate leads.
• Familiarity with B2B marketing, dealer/distributor relationships, and commercial furniture is a plus.

Responsibilities

• Collaborate cross-functionally to implement on-brand messaging across the customer journey.
• Plan and execute full-funnel marketing campaigns across email, social media, digital advertising, print, trade shows, and events.
• Oversee and contribute to the writing and editing of engaging content for emails, blogs, brochures, websites, and social media posts.
• Own, develop, and execute a strategically-aligned organic social media content calendar.
• Collaborate with the sales leadership team to develop sales enablement materials, presentations, and partnerships that support lead-generation efforts.
• Augment dealer and distributor product sales by conducting co-marketing campaigns, completing dealer website audits, and providing up-to-date product descriptions and images.
• Serve as the primary point person for national account marketing, with support from the Director of Marketing.
• Monitor and analyze campaign performance using analytics tools, presenting monthly results to executive leadership and cross-functional teams.
• Conduct market research to better serve MityLite, Holsag, and Bertolini’s distinct target audiences, understand the company’s competitive position, identify potential promotional partnerships, and analyze industry trends.
• Stay current with industry trends and marketing best practices while contributing to a best-in-class marketing team.

Skills

Brand management

Content marketing

Multi-channel campaigns

B2B marketing

Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

HubSpot

CRM

Marketing automation

Job description

MITY Inc. in Orem, Utah, is seeking an experienced Brand Manager to lead marketing strategy for our commercial furniture brands MityLite, Holsag, and Bertolini.

You will develop and execute multi-channel campaigns, create compelling content, and support sales through national accounts. Reporting to the Director of Marketing, you will collaborate across teams to ensure on-brand messaging, manage a full-funnel plan across email, social, digital, print, and events, and analyze performance to drive