Mity Brand Manager

MITY-LITE INC; Orem (UT); On-site; USD 75,000 - 90,000; Full time

Job summary

MITY Inc. in Orem, Utah, is seeking an experienced Brand Manager to lead marketing strategy for our commercial furniture brands MityLite, Holsag, and Bertolini.

You will develop and execute multi-channel campaigns, create compelling content, and support sales through national accounts. Reporting to the Director of Marketing, you will collaborate across teams to ensure on-brand messaging, manage a full-funnel plan across email, social, digital, print, and events, and analyze performance to drive

Qualifications

• Bachelor’s degree in Marketing, Business Management, or related field with at least four years in brand management.
• Experience creating integrated, multi-channel campaigns that build brand awareness and generate leads.
• Familiarity with B2B marketing, dealer/distributor relationships, and commercial furniture is a plus.

Responsibilities

• Collaborate cross-functionally to implement on-brand messaging across the customer journey.
• Plan and execute full-funnel marketing campaigns across email, social media, digital advertising, print, trade shows, and events.
• Oversee and contribute to the writing and editing of engaging content for emails, blogs, brochures, websites, and social media posts.
• Own, develop, and execute a strategically-aligned organic social media content calendar.
• Collaborate with the sales leadership team to develop sales enablement materials, presentations, and partnerships that support lead-generation efforts.
• Augment dealer and distributor product sales by conducting co-marketing campaigns, completing dealer website audits, and providing up-to-date product descriptions and images.
• Serve as the primary point person for national account marketing, with support from the Director of Marketing.
• Monitor and analyze campaign performance using analytics tools, presenting monthly results to executive leadership and cross-functional teams.
• Conduct market research to better serve MityLite, Holsag, and Bertolini’s distinct target audiences, understand the company’s competitive position, identify potential promotional partnerships, and analyze industry trends.
• Stay current with industry trends and marketing best practices while contributing to a best-in-class marketing team.

Skills

Brand management

Content marketing

Multi-channel campaigns

B2B marketing

Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

HubSpot

CRM

Marketing automation

Job description

Brand ManagerDriving Brand Strategy, Customer Engagement, and Multi-Channel MarketingSalary Range: $75-$90K/YearPosition: Full Time – In OfficeLocation: Orem, UtahMITY Inc. is seeking an experienced Brand Manager to lead marketing strategy and execution for our commercial furniture brand portfolio - MityLite, Holsag, and Bertolini. Reporting to the Director of Marketing, this role will develop and execute multi-channel marketing campaigns, create compelling content, support sales and national account initiatives, and use market insights and performance analytics to generate demand, strengthen customer engagement, and support revenue growth.What You’ll Own and SupportCollaborate cross-functionally to implement on-brand messaging across every touchpoint in the customer journey.Ensure the strategic alignment and brand consistency of every marketing activity.Plan and execute full-funnel marketing campaigns across various channels, including email, social media, digital advertising, print, trade shows, and events.Oversee and contribute to the writing and editing of engaging content for marketing materials, including emails, blog posts, brochures, websites, and social media posts.Own, develop, and execute a strategically-aligned organic social media content calendarCollaborate with the sales leadership team to develop sales enablement materials, presentations, and partnerships that support lead-generation efforts.Augment dealer and distributor product sales by conducting co-marketing campaigns, completing dealer website audits, and providing up-to-date product descriptions and images.Serve as the primary point person for national account marketing, with support from the Director of Marketing.Monitor and analyze campaign performance using analytics tools, presenting monthly results to executive leadership and cross-functional teams.Conduct market research to better serve MityLite, Holsag, and Bertolini’s distinct target audiences, understand the company’s competitive position, identify potential promotional partnerships, and analyze industry trends.Stay current with industry trends and marketing best practices while contributing to a best-in-class marketing team.What Will Help You SucceedThe ideal candidate will have a bachelor’s degree in Marketing, Business Management, or a related field and at least four years of experience in brand management, content marketing, or a similar role. They should have demonstrated success developing integrated, multi-channel campaigns that increase brand awareness, generate leads, and support business growth.Experience with B2B marketing, dealer or distributor relationships, commercial furniture, or interior design is preferred. Strong knowledge of performance marketing, advertising strategies, and sales enablement best practices will also be valuable.The right person will be an excellent communicator who can work independently and collaboratively, stay organized, and manage multiple projects at once. Experience with Google Analytics, HubSpot, or a similar CRM and marketing automation platform is strongly preferred, and HubSpot certifications are a plus.Why Join MITYAt MITY Inc., you'll help create spaces where people come together. From hotels and conference centers to senior living facilities, schools, restaurants, and event venues, our furniture solutions are designed to stand up to demanding environments while delivering exceptional quality, comfort, and design.When you join MITY, you're more than a marketer; you're helping shape the stories behind the spaces where people live, learn, celebrate, and connect. Your work will influence how customers experience our brands, support our dealer and distribution partners, and drive growth across multiple commercial markets. If you're energized by building brands, collaborating across teams, and seeing your work make a measurable business impact, you'll find meaningful opportunities to grow with MITY.MITY Inc. offers competitive compensation and a comprehensive benefits package, including medical, dental, vision, life insurance, 401(k) with company match, PTO, and other employee benefits.This is a great opportunity for an experienced marketing professional to take ownership of the MITY furniture brand portfolio and influence how it communicates with customers, supports its dealer and distributor network, and continues to grow within the commercial furniture market.