Healthcare Brand Manager: B2B Growth & Strategy

Mity-Lite; Orem, St. Louis (UT, MO); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision Insurance

Life insurance

401(k) with company match

PTO

Job summary

MITY Inc. is seeking an experienced Brand Manager to lead Broda, our healthcare seating brand, translating business priorities into marketing strategies that strengthen positioning, drive demand, and support dealer partners.

This in-office, full-time role reports to the Director of Marketing and requires hands-on, end-to-end brand management in a B2B healthcare environment, collaborating with sales, product development, and operations to grow the brand across channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4–7 years of progressive marketing experience with meaningful brand ownership.
• Experience developing strategy, managing cross-functional initiatives, and executing programs.
• Experience marketing physical products in a B2B, manufacturing, dealer/distributor, or channel-based environment.
• Healthcare, clinical, medical device, or related industry experience strongly preferred.

Responsibilities

• Own day-to-day brand management for Broda across messaging, identity, and customer experience.
• Develop and execute integrated marketing strategies aligned with growth priorities and customer needs.
• Lead campaigns across digital and traditional channels (email, paid media, social, print, direct mail, events).
• Own trade show and event strategy from objectives to post-show evaluation.
• Develop launches, positioning, sales materials, product photography, and collateral.
• Partner with sales, product development, customer success, and operations to translate features into market messaging.
• Create and oversee marketing content including brochures, websites, case studies, and social media.
• Support sales and distributors with enablement materials and co-marketing initiatives.
• Conduct market research on Broda’s audiences, clinical use cases, and industry trends.
• Track performance and present insights and recommendations to leadership.

Skills

Brand management

Strategy development

Cross-functional leadership

Analytics

Sales enablement

Project management

Written communication

Presentation skills

B2B marketing

Healthcare industry knowledge

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

HubSpot

CRM platforms

Marketing automation tools

Job description

MITY Inc. is seeking an experienced Brand Manager to lead Broda, our healthcare seating brand, translating business priorities into marketing strategies that strengthen positioning, drive demand, and support dealer partners.

This in-office, full-time role reports to the Director of Marketing and requires hands-on, end-to-end brand management in a B2B healthcare environment, collaborating with sales, product development, and operations to grow the brand across channels.