Brand Strategy Lead — Multi-Channel B2B Marketing

Mity-Lite; Orem (UT); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

401(k) with company match

Job summary

MITY Inc. is seeking an experienced Brand Manager to lead marketing strategy and execution for our commercial furniture brand portfolio—MityLite, Holsag, and Bertolini.

Reporting to the Director of Marketing, this role will develop and execute multi-channel marketing campaigns, create compelling content, support sales and national account initiatives, and use market insights to generate demand, strengthen customer engagement, and support revenue growth.

Qualifications

• Bachelor’s degree in Marketing, Business Management, or related field.
• At least four years of experience in brand management, content marketing, or a similar role.
• Experience developing integrated, multi-channel campaigns that increase brand awareness and generate leads.

Responsibilities

• Collaborate cross-functionally to implement on-brand messaging across every touchpoint in the customer journey.
• Ensure strategic alignment and brand consistency of marketing activities.
• Plan and execute full-funnel campaigns across channels (email, social, digital, print, trade shows).
• Oversee writing and editing of engaging content for emails, blogs, brochures, websites, and social posts.
• Develop and execute a strategically-aligned organic social media content calendar.
• Create sales enablement materials and partnerships to support lead generation.
• Support dealer and distributor product sales with co-marketing campaigns and updated content.
• Serve as the primary point person for national account marketing with leadership support.
• Monitor and analyze campaign performance; present results to leadership.
• Conduct market research to inform audiences, positioning, and partnerships.

Skills

Brand management

Content marketing

Multichannel campaigns

Lead generation

B2B marketing

Marketing analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

HubSpot

CRM systems

Job description

MITY Inc. is seeking an experienced Brand Manager to lead marketing strategy and execution for our commercial furniture brand portfolio—MityLite, Holsag, and Bertolini.

Reporting to the Director of Marketing, this role will develop and execute multi-channel marketing campaigns, create compelling content, support sales and national account initiatives, and use market insights to generate demand, strengthen customer engagement, and support revenue growth.