Associate Brand Manager

1440 Foods; City of Niagara Falls (NY); On-site; USD 110,000 - 134,000; Full time

Job summary

1440 Foods is seeking an Associate Brand Manager to lead the brand strategy and innovations that drive sales and profitability.

The role requires a consumer-first mindset, analytical ownership of projects, and collaboration with cross-functional partners in a fast-paced, entrepreneurial environment.

Qualifications

• Bachelor's degree in Marketing, Business, or related field required. MBA optional.
• Experience in brand management and marketing leadership.
• Strong analytical skills and ownership of projects.

Responsibilities

• Lead commercialization of innovation projects with cross-functional teams.
• Lead packaging artwork for new items and renovations.
• Partner with consumer insights to inform priorities for the Pure Protein portfolio.
• Oversee Pure Protein organic social strategy and asset development.
• Support integrated marketing campaigns across digital, social, and in-store channels.
• Assist portfolio performance optimization and product assortment profitability.
• Manage brand marketing budget with monthly finance reconciliation.
• Monitor external category and competitive dynamics to inform plans.

Skills

Brand management

Marketing strategy

Project management

Analytical thinking

Education

Bachelor's degree in Marketing, Business, or related field

MBA (optional)

Job description

At 1440 Foods, we're on a mission to energize people to unleash their full potential with a portfolio of great-tasting, high-protein snacks and supplements. Our brands Pure Protein®, Body Fortress®, MET-Rx®, and FITCrunch® make better nutrition accessible, enjoyable, and part of an active lifestyle.

As a fast-growing sports and active nutrition company, we are shaping the future of health and wellness in CPG. If you're looking to make a big impact in a high-growth, entrepreneurial environment, we'd love to have you on board!

Position Overview:

The Associate Brand Manager will help lead our next chapter of growth by assisting in the development and execution of brand strategy and innovations to drive sales and profitability.

We are looking for someone who deeply cares about the consumer and is enthusiastic about building brands with a relentless focus on attracting, engaging, and retaining consumers. You have a pulse on the latest innovation trends across consumer packaged goods. This role will also require you to act as an owner of your strategic projects, and as such we are looking for highly analytical individuals that are comfortable working within an entrepreneurial setting.

If you are a brand builder who thrives in a fast-paced environment and enjoys bringing innovative ideas to life while driving meaningful growth, we'd love to talk to you.

Job Responsibilities:

• Lead commercialization of innovation projects, partnering with cross functional teams to build best-in-class products with launch plans that ensure in-market success

• Lead packaging artwork process for new items and product renovations

• Partner with consumer insights team to design and implement studies to inform brand and innovation priorities within the Pure Protein portfolio

• Oversee Pure Protein organic social strategy and content, briefing internal and external partners for asset development where needed

• Support building breakthrough integrated marketing campaigns with emphasis on digital, social media, and in-store execution

• Assist in portfolio performance optimization and management of product assortment to maximize profit.

• Manage brand marketing budget successfully and accurately, including monthly reconciliation with finance team

• Consistently monitor external category and competitive market dynamics to inform marketing plans and growth priorities

Qualifications & Skills:

• Bachelor's degree in Marketing, Business, or related field. MBA optional.

• 3-5 years of experience in brand management, brand marketing, or marketing management with proven success driving complex projects forward.

• Proven ability to analyze the business and develop strategies and programs that have driven business results.

• Understanding the concepts of full product development and innovation philosophy.

• Consumer-first mindset in developing brand communication strategies.

• Ability to get things done in a complex system, with powerful sense of ownership and accountability.

Salary for the Associate Brand Manager role starts at $122,000.

Why Join Us?

• Opportunity to lead a critical function in a growing mid-size CPG company.

• Collaborative and entrepreneurial work culture.

• Competitive compensation and benefits package.

• Career development and growth opportunities.