Brand & Growth Lead for Tactical & Public Safety

RTS Tactical; Miami (FL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

Life insurance

Paid time off

Vision insurance

Job summary

RTS Tactical, a Miami-based maker of body armor and tactical gear, seeks a Head of Brand & Growth to expand its presence through brand development, PR, collaborations, events, and media opportunities. The role combines creative input with hands-on execution, building external relationships and guiding initiatives from concept through completion.

The ideal candidate will leverage cross-functional teams to drive growth, stay ahead of industry trends, and shape RTS Tactical’s brand journey across

Qualifications

• 6+ years of experience in brand marketing, brand development, PR, communications, experiential marketing, partnerships, or a related field.

Responsibilities

• Develop and execute initiatives that increase brand awareness, visibility, and market presence.
• Identify new channels and opportunities to expand brand reach.
• Develop PR and media opportunities that strengthen brand recognition and positioning.
• Build strategic relationships with organizations, industry partners, media, creators, and external stakeholders.
• Identify and develop collaborations, sponsorships, and other brand opportunities.
• Develop creative campaigns and initiatives that generate attention, engagement, and organic reach.
• Identify events, activations, and opportunities that strengthen brand presence.
• Lead initiatives from concept to negotiation, coordination, and execution.
• Collaborate with internal teams to bring initiatives to life.
• Stay connected to trends to identify opportunities.
• Evaluate the effectiveness of brand initiatives and improve resource allocation.

Skills

Brand marketing

Public relations

Partnerships

Negotiation

Campaign development

Creative thinking

Strategic relationships

Job description

RTS Tactical, a Miami-based maker of body armor and tactical gear, seeks a Head of Brand & Growth to expand its presence through brand development, PR, collaborations, events, and media opportunities. The role combines creative input with hands-on execution, building external relationships and guiding initiatives from concept through completion.

The ideal candidate will leverage cross-functional teams to drive growth, stay ahead of industry trends, and shape RTS Tactical’s brand journey across