TACTICAL GEAR, BODY ARMOR - HEAD OF BRAND & GROWTH

RTS Tactical; Miami (FL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

Life insurance

Paid time off

Vision insurance

Job summary

RTS Tactical, a Miami-based maker of body armor and tactical gear, seeks a Head of Brand & Growth to expand its presence through brand development, PR, collaborations, events, and media opportunities. The role combines creative input with hands-on execution, building external relationships and guiding initiatives from concept through completion.

The ideal candidate will leverage cross-functional teams to drive growth, stay ahead of industry trends, and shape RTS Tactical’s brand journey across

Qualifications

• 6+ years of experience in brand marketing, brand development, PR, communications, experiential marketing, partnerships, or a related field.

Responsibilities

• Develop and execute initiatives that increase brand awareness, visibility, and market presence.
• Identify new channels and opportunities to expand brand reach.
• Develop PR and media opportunities that strengthen brand recognition and positioning.
• Build strategic relationships with organizations, industry partners, media, creators, and external stakeholders.
• Identify and develop collaborations, sponsorships, and other brand opportunities.
• Develop creative campaigns and initiatives that generate attention, engagement, and organic reach.
• Identify events, activations, and opportunities that strengthen brand presence.
• Lead initiatives from concept to negotiation, coordination, and execution.
• Collaborate with internal teams to bring initiatives to life.
• Stay connected to trends to identify opportunities.
• Evaluate the effectiveness of brand initiatives and improve resource allocation.

Skills

Brand marketing

Public relations

Partnerships

Negotiation

Campaign development

Creative thinking

Strategic relationships

Job description

RTS Tactical is a rapidly growing U.S.-based Body Armor and Tactical Gear manufacturer headquartered in Miami, Florida. Born with one mission, to serve those who serve, RTS Tactical exists to provide the men and women protecting our communities with equipment they can trust when it matters most.

Every day, our team works to design, engineer, manufacture, and deliver industry-leading body armor and tactical equipment to Law Enforcement agencies, First Responders, Military professionals, and responsible citizens across the country.

Our mission goes beyond building protective equipment. It is about helping ensure that the men and women who put their lives on the line to protect others have the protection they need to come home safely at the end of the day.

As RTS Tactical continues to grow, we are looking for a creative, driven, and highly resourceful Head of Brand & Growth to expand the reach, presence, and recognition of the RTS Tactical brand.

Who We’re Looking For

RTS Tactical is seeking an experienced brand builder with the creativity, initiative, and business judgment to identify opportunities and turn ideas into action.

This role will focus on expanding RTS Tactical's presence beyond traditional digital marketing through brand development, public relations, strategic relationships, collaborations, events, sponsorships, media opportunities, and creative brand initiatives.

The ideal candidate combines strong creative instincts with the ability to execute. This person should be comfortable developing new ideas, building external relationships, identifying opportunities for the brand, and driving initiatives from concept through completion.

This is a hands-on role with significant ownership and the opportunity to help shape the next stage of the RTS Tactical brand.

What You’ll Do

• Develop and execute initiatives that increase brand awareness, visibility, and market presence.
• Identify new channels and opportunities to expand the reach of the RTS Tactical brand.
• Develop PR and media opportunities that strengthen brand recognition and positioning.
• Build strategic relationships with relevant organizations, industry partners, media, creators, and other external stakeholders.
• Identify and develop collaborations, sponsorships, and other brand opportunities.
• Develop creative campaigns and initiatives that generate attention, engagement, and organic reach.
• Identify events, activations, and opportunities that strengthen brand presence.
• Lead initiatives from initial concept and outreach through negotiation, coordination, and execution.
• Collaborate with internal marketing, creative, sales, and leadership teams to bring initiatives to life.
• Stay closely connected to industry, consumer, and cultural trends to identify emerging opportunities.
• Evaluate the effectiveness of brand initiatives and continuously improve where resources are invested.

What Success Looks Like

• Increased awareness, visibility, and recognition of RTS Tactical.
• A consistent pipeline of new ideas and opportunities that move from concept into execution.
• Strong external relationships that create meaningful opportunities for the brand.
• Successful PR, collaborations, events, campaigns, and brand initiatives that expand reach and engagement.
• A stronger, more distinctive RTS Tactical presence across its markets and communities.

Qualifications

• 6+ years of experience in brand marketing, brand development, PR, communications, experiential marketing, partnerships, or a related field.
• Demonstrated experience developing and executing brand campaigns, PR initiatives, collaborations, events, activations, or other growth initiatives.
• Strong relationship-building, communication, and negotiation skills.
• Creative thinker with strong business judgment and commercial awareness.
• Proven ability to independently identify opportunities and drive projects forward.
• Strong project management, organizational skills, and follow-through.
• Experience working cross-functionally with creative, sales, marketing, and leadership teams.
• Experience managing external agencies, vendors, media relationships, or strategic partners is a plus.
• Experience within tactical, outdoor, defense, public safety, sporting goods, or another enthusiast-driven industry is a plus.

This Role May Not Be a Fit If

• Professional experience is primarily focused on paid advertising, SEO, e-commerce optimization, or other technical digital marketing functions.
• Experience has primarily centered around executing established marketing calendars rather than developing new brand opportunities.

What's In It For You

• Opportunity to play a meaningful role in shaping the next stage of the RTS Tactical brand.
• High level of ownership and opportunity to bring new ideas to life.
• Direct collaboration with company leadership and cross-functional teams.
• Fast-moving environment where initiative and results are recognized.
• Opportunity to build relationships across the tactical, public safety, defense, and broader consumer landscape.
• Benefits package including health, dental, vision, life insurance, PTO, and 401(k) matching.
• Mission-driven team environment supporting the Law Enforcement and First Responder communities.

RTS Tactical has built a strong foundation through its products, customers, and mission. The next stage of growth includes expanding how, where, and with whom the RTS Tactical brand shows up.

This role will drive the relationships, ideas, experiences, and opportunities that introduce RTS Tactical to new audiences, strengthen its position in the market, and build lasting brand recognition.

Job Type: Full-time

• 401(k) matching
• Health insurance
• Life insurance
• Paid time off
• Vision insurance