Senior Brand Manager, Content & Connections — Hybrid

Kimberlyclark; Chicago (IL); Hybride; USD 116 000 - 144 000; Plein temps

Avantages offerts par ce poste

Medical benefits

Dental & vision

On-site fitness center

Flexible savings accounts

Income protection insurance

Education and relocation support

Childcare support

Résumé du poste

Kimberly-Clark is seeking a Content & Connections Senior Associate Brand Manager for Kotex to drive brand growth and consumer connection across media, design, and owned platforms from the Chicago Commercial Center with a hybrid work arrangement.

The role partners with cross-functional teams, leads data-driven audience strategy and measurement, and owns end-to-end Shopper Marketing, Search, and Brand Store initiatives to strengthen Kotex brand equity.

Qualifications

• Bachelor's degree in marketing or business field; MBA preferred.
• 5+ years in brand management or digital marketing.
• Experience with brand development planning and ideation.
• Experience creating digital marketing strategies and activation plans for personalization.
• Strong analytics to derive insights.
• Good influencing and communication skills.
• Self-driven with ability to meet deadlines.
• Experience working with cross-functional teams (finance, sales, operations, planning).

Responsabilités

• Lead with vision in communications.
• Oversee PESO planning and execution across national and retail media.
• Partner on data-driven audience strategy, measurement, and reporting.
• Own end-to-end shopper marketing strategy and tools.
• Lead paid and organic search strategy.
• Own TikTok Shop and Brand Store strategy and performance.
• Define display media strategy and execution.
• Co-lead PDP and Brand Store strategy with Brand Discovery.
• Own Advertising & Consumer Promotions budget.
• Collaborate cross-functionally to align national and retail media plans.
• Consult on website strategy and ensure brand consistency.

Connaissances

Brand management

Digital marketing

Analytics

Cross-functional collaboration

Formation

Bachelor's degree in Marketing/Business related field

MBA

Description du poste

Kimberly-Clark is seeking a Content & Connections Senior Associate Brand Manager for Kotex to drive brand growth and consumer connection across media, design, and owned platforms from the Chicago Commercial Center with a hybrid work arrangement.

The role partners with cross-functional teams, leads data-driven audience strategy and measurement, and owns end-to-end Shopper Marketing, Search, and Brand Store initiatives to strengthen Kotex brand equity.