Brand Growth Lead – Consumer Marketing

Kimberly-Clark Corporation; Chicago (IL); On-site; USD 140,000 - 173,000; Full time

Benefits offered by this job

Flexible work model

In-country relocation support

Competitive benefits

Job summary

Kimberly-Clark Corporation in Chicago is seeking a Brand Manager for Goodnites to lead business planning and marketing execution. You’ll drive growth through consumer insights, brand strategy, and impactful campaigns that boost sales, share, and equity.

The role balances strategic thinking with hands-on execution, operates with high ownership, and partners across a matrixed organization to deliver results. Seniority is reflected in leadership responsibilities and collaboration.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7+ years of brand management or related marketing experience (CPG experience strongly preferred).
• Strong experience in brand planning, innovation development, and creative ideation processes.
• Demonstrated experience developing and activating digital marketing strategies.
• Proven ability to influence without authority and lead effectively in a matrixed organization.
• Strong analytical skills with the ability to make sound, timely decisions.
• Compelling communication and storytelling capabilities.
• Demonstrated ability to build positive, winning team cultures and develop talent.
• Entrepreneurial, "can-do" mindset with comfort navigating ambiguity and change.

Responsibilities

• Understand and actively manage all relevant levers of the P&L, proactively identifying marketing-driven growth opportunities.
• Build strong commercial and marketing plans that help grow category value and win with consumers.
• Lead development and execution of consumer-inspired marketing initiatives across traditional media, digital, and retail channels.
• Leverage digital trends, tools, and technology to create winning marketing strategies that resonate with consumers in modern channels.
• Translate data and facts into clear, inspiring insights and recommendations.
• Integrate key marketing and growth levers including Innovation, Social, Paid Media, and Strategic Pricing.
• Partner effectively across a matrixed organization, including R&D, Supply Chain, Finance, Insights & Analytics, and Sales.
• Mobilize and influence cross-functional teams, generating alignment and commitment to shared goals.
• Earn full trust and buy in from the leaders, peers, teams, and external partners by always doing the right thing for the company, brand, consumer, and customer.
• Consistently deliver against marketing objectives, driving impactful and transformational results.
• Anticipate external opportunities and risks, set stretching goals, and make fact-based decisions to keep performance on track.
• Provide work direction, coaching, and development support to Senior Associate Brand Managers and Associate Brand Managers.

Skills

Brand management

Marketing strategy

Digital marketing

Consumer insights

Cross-functional collaboration

Leadership

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Job description

Kimberly-Clark Corporation in Chicago is seeking a Brand Manager for Goodnites to lead business planning and marketing execution. You’ll drive growth through consumer insights, brand strategy, and impactful campaigns that boost sales, share, and equity.

The role balances strategic thinking with hands-on execution, operates with high ownership, and partners across a matrixed organization to deliver results. Seniority is reflected in leadership responsibilities and collaboration.