Brand Manager

Kimberly-Clark Corporation; Chicago (IL); On-site; USD 140,000 - 173,000; Full time

Benefits offered by this job

Flexible work model

In-country relocation support

Competitive benefits

Job summary

Kimberly-Clark Corporation in Chicago is seeking a Brand Manager for Goodnites to lead business planning and marketing execution. You’ll drive growth through consumer insights, brand strategy, and impactful campaigns that boost sales, share, and equity.

The role balances strategic thinking with hands-on execution, operates with high ownership, and partners across a matrixed organization to deliver results. Seniority is reflected in leadership responsibilities and collaboration.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7+ years of brand management or related marketing experience (CPG experience strongly preferred).
• Strong experience in brand planning, innovation development, and creative ideation processes.
• Demonstrated experience developing and activating digital marketing strategies.
• Proven ability to influence without authority and lead effectively in a matrixed organization.
• Strong analytical skills with the ability to make sound, timely decisions.
• Compelling communication and storytelling capabilities.
• Demonstrated ability to build positive, winning team cultures and develop talent.
• Entrepreneurial, "can-do" mindset with comfort navigating ambiguity and change.

Responsibilities

• Understand and actively manage all relevant levers of the P&L, proactively identifying marketing-driven growth opportunities.
• Build strong commercial and marketing plans that help grow category value and win with consumers.
• Lead development and execution of consumer-inspired marketing initiatives across traditional media, digital, and retail channels.
• Leverage digital trends, tools, and technology to create winning marketing strategies that resonate with consumers in modern channels.
• Translate data and facts into clear, inspiring insights and recommendations.
• Integrate key marketing and growth levers including Innovation, Social, Paid Media, and Strategic Pricing.
• Partner effectively across a matrixed organization, including R&D, Supply Chain, Finance, Insights & Analytics, and Sales.
• Mobilize and influence cross-functional teams, generating alignment and commitment to shared goals.
• Earn full trust and buy in from the leaders, peers, teams, and external partners by always doing the right thing for the company, brand, consumer, and customer.
• Consistently deliver against marketing objectives, driving impactful and transformational results.
• Anticipate external opportunities and risks, set stretching goals, and make fact-based decisions to keep performance on track.
• Provide work direction, coaching, and development support to Senior Associate Brand Managers and Associate Brand Managers.

Skills

Brand management

Marketing strategy

Digital marketing

Consumer insights

Cross-functional collaboration

Leadership

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Job description

Brand Manager – Goodnites®

Join the team behind iconic brands like Huggies®, Kotex®, Poise® and Depend®. At Kimberly-Clark, it’s all here for you - innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. In your Brand Manager role, you’ll be accountable for driving business planning and marketing execution for the Goodnites® brand within Kimberly-Clark North America, delivering sustainable growth through strong consumer insights, brand strategy, and impactful marketing plans that drive sales, profit, share, and equity. This role balances strategic thinking with hands-on execution, operates with high ownership and a consumer-first mindset, and partners closely across a matrixed organization to deliver results. This role reports to the Senior Brand Manager.

Job responsibilities

• Understand and actively manage all relevant levers of the P&L, proactively identifying marketing-driven growth opportunities
• Build strong commercial and marketing plans that help grow category value and win with consumers
• Lead development and execution of consumer-inspired marketing initiatives across traditional media, digital, and retail channels
• Leverage digital trends, tools, and technology to create winning marketing strategies that resonate with consumers in modern channels
• Translate data and facts into clear, inspiring insights and recommendations
• Integrate key marketing and growth levers including Innovation, Social, Paid Media, and Strategic Pricing
• Partner effectively across a matrixed organization, including R&D, Supply Chain, Finance, Insights & Analytics, and Sales
• Mobilize and influence cross-functional teams, generating alignment and commitment to shared goals
• Earn full trust and buy in from the leaders, peers, teams, and external partners by always doing the right thing for the company, brand, consumer, and customer
• Consistently deliver against marketing objectives, driving impactful and transformational results
• Anticipate external opportunities and risks, set stretching goals, and make fact-based decisions to keep performance on track
• Provide work direction, coaching, and development support to Senior Associate Brand Managers and Associate Brand Managers

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• 7+ years of brand management or related marketing experience (CPG experience strongly preferred)
• Strong experience in brand planning, innovation development, and creative ideation processes
• Demonstrated experience developing and activating digital marketing strategies
• Proven ability to influence without authority and lead effectively in a matrixed organization
• Strong analytical skills with the ability to make sound, timely decisions
• Compelling communication and storytelling capabilities
• Demonstrated ability to build positive, winning team cultures and develop talent
• Entrepreneurial, "can-do" mindset with comfort navigating ambiguity and change
• Positive energy and professionalism representing the brand internally and externally
• Prior experience providing coaching, mentoring, or people leadership

Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you. Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flexible work model

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.

Relocation

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

Other Employment Conditions

Employment is subject to verification of local policies. Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply.

#LI-Hybrid Grade 8/P3 Salary Range

Salary Range: 140,320 – 173,360 USD

Location and Working Hours

Primary Location: Chicago Commercial Center Additional Locations: Worker Type Employee Worker Sub-Type Regular Time Type Full time

Employer Statement

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise.

Equal Opportunity

We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

Legal Notice

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of local policies.

Brand Portfolio

Kimberly-Clark and its trusted brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, are an indispensable part of life for people in more than 175 countries by helping individuals experience more of what’s important to them. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come.