Brand Manager

Nissin Foods (USA) Co., Inc.; Gardena (CA); On-site; USD 115,000 - 145,000; Full time

Job summary

The Brand Manager at Nissin Foods USA in Gardena, CA will support the Cup Noodles brand and lead several sub-brands, developing and implementing marketing strategy, communications, and product renovations. This role partners with the Marketing Director and cross-functional teams to drive growth, manage budgets, analyze data, and guide NPD from concept to commercialization.

Qualifications include a marketing degree, 5+ years in brand management in CPG, strong analytical skills with

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive brand management experience within a consumer-packaged goods (CPG) company.
• Proven experience developing and executing brand strategies, annual business plans, and innovation pipelines.
• Strong analytical experience using syndicated data sources such as Circana (IRI) and/or NielsenIQ to drive business decisions.
• Experience managing P&L performance, forecasting, budgeting, and financial analysis.

Responsibilities

• Pulls and analyzes IRI data to garner actionable insights
• Oversees and understands brand budget and levers
• Performs ROI on tactics to understand how to invest for future
• Reviews brand P&Ls and recommends actions
• Leads marketing efforts for assigned brands/products as well as supports planning and execution of short- and long-term marketing plans.
• Collaborates with cross-functional teams to ensure delivery of profitable new products and renovations.

Skills

Brand management

CPG experience

Data analysis

P&L management

Cross-functional collaboration

Market research

Education

Bachelor's degree in Marketing or related

MBA (preferred)

Tools

Circana/IRI data

Excel

PowerPoint

SAP/ERP

NielsenIQ

Job description

Overview

The Brand Manager will serve as a key team member who will report to the Marketing Director and will be focused on supporting the total Cup Noodles brand while owning and driving several Cup Noodles sub-brands. The Brand Manager will be responsible for assisting in the planning, development and implementation of marketing strategy, communications, innovation, renovation, and management for Cup Noodles sub-brands to exceed stated volume and profit objectives.

Responsibilities

Business & Financial Acumen

• Pulls and analyzes IRI data to garner actionable insights
• Oversees and understands brand budget and levers
• Performs ROI on tactics to understand how to invest for future
• Reviews brand P&Ls and recommends actions

Strategic Thinking

• With a deep knowledge of the business and a results-driven mindset, segments and competitive landscape, the Brand Manager will leverage consumer, marketplace and customer insights and trends to support the Marketing Director in driving strategy and plans.
• Links consumer, competitive & cultural insights to drive actionable opportunities and subsequently articulates a relevant plan of action
• Draws connections between facts, ideas and situations and makes strong recommendations

Consumer Insights Advocacy

• Identifies & links consumer, category & brand insights from data & observation across multiple data sets to explain and identify brand opportunities
• Clearly articulates brand equity and positioning relative to consumer and cultural insights
• Applies core marketing frameworks to set brand strategy

Innovation & Renovation Development

• Pieces together insights & trends to identify patterns and build hypotheses for new product opportunities
• Develops winning ideas and knows how to move from insights into product ideas
• Leads and motivates cross-functional teams through commercialization or NPD process
• Ensures and is accountable for projects to meet deadlines

Initiative & People Leadership

• Coaches and acts as a resource for junior team members(s)
• Motivates cross-functional teams
• Leads marketing efforts for assigned brands/products as well as supports the planning and execution of short-and long-term marketing plans.
• Collaborates with and influences cross-functional teams in project management activities to ensure delivery of profitable new products and renovation of existing products that meet consumer and customer needs.
• Leads the efforts of agency partners on marketing communications and coordinates at the tactical levels with the other business functions of Nissin Foods USA.

Qualifications

Required

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive brand management experience within a consumer-packaged goods (CPG) company;
• Proven experience developing and executing brand strategies, annual business plans, and innovation pipelines.
• Strong analytical experience using syndicated data sources such as Circana (IRI) and/or NielsenIQ to drive business decisions.
• Experience managing P&L performance, forecasting, budgeting, and financial analysis.
• Demonstrated success with cross-functional teams, including Sales, R&D, Supply Chain, Finance, and Operations.
• Experience leading new product launches from concept through commercialization.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written, verbal, presentation, and communication skills.
• Proficient in Microsoft Excel and PowerPoint.

Preferred

• MBA or Master's degree in Marketing or Business Administration.
• Experience in the food manufacturing industry.
• Experience with retailer-specific marketing initiatives and commercialization.
• Knowledge of digital marketing, social media, and eCommerce marketing strategies.
• Familiarity with innovation stage-gate processes.
• Experience managing external agencies, including creative, media, and consumer research partners.
• Experience with SAP, Business Central, or similar ERP systems.

Pay Range

USD $115,000.00 - USD $145,000.00 /Yr.

About Us

OUR FOUNDER, MOMOFUKU ANDO There is only one company that can rightfully claim the Pinnacle of Noodledom. Only one company whose founder, faced with a Japanese food shortage after WWII, invented instant ramen and sparked a 3-minute global revolution. Only one whose spirit of innovation continues to provide simple, nourishing delight to billions of people. Only one that has been loved around the world for more than 60 years. There is only one Nissin Foods. NISSIN IN THE U.S. On a trip to the U.S. in 1966, Mr. Ando noticed Americans curiously eating forkfuls of noodles out of cups, instead of using bowls and chopsticks. With that simple observation, the worldwide Cup Noodles® phenomenon was born. Shortly after, Nissin officially put down its roots in the U.S. In 1972, our Gardena, CA, plant started production of Top Ramen®—the first instant ramen manufactured and sold in the U.S. And ever since, Nissin Foods USA has launched a continuous stream of new and innovative products for hungry, noodle-loving Americans.

WHY NISSIN? Nissin Foods celebrates diversity and inclusion both in our brands and how we do business. Why? Innovation is best driven by diverse perspectives, which create unique results. Respect, steady professional growth, and quality work make our team stronger. We welcome quality folks to join Team Nissin and fulfill our mission to “make people happy by creating delicious, convenient and value-oriented Asian-inspired meal solutions.” If you celebrate innovation and love noodles, you belong here!

Nissin Foods USA is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.