Brand Manager

Nissin Foods; Gardena (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Nissin Foods USA in Gardena, CA seeks a Brand Manager to drive Cup Noodles and sub-brands. You'll report to the Marketing Director and shape strategy, communications, and product renovations to meet volume and profit targets.

The role demands 5+ years in brand management within CPG, strong data analytics using Circana/IRI, and proven ability to lead cross-functional teams through launches and renovations.

Qualifications

• 5+ years of progressive brand management experience in CPG.
• Proven ability to develop and execute brand strategies and budgets.
• Experience with P&L, forecasting, and financial analysis.

Responsibilities

• Pulls and analyzes IRI data to garner actionable insights.
• Oversees and understands brand budget and levers.
• Performs ROI on tactics to optimize future investments.
• Reviews brand P&Ls and recommends actions.
• Leads cross-functional teams through commercialization or NPD.

Skills

Brand strategy

Budget management

P&L analysis

Cross-functional leadership

Data analytics

Education

Bachelor's degree in Marketing

MBA (preferred)

Tools

Circana/IRI data analysis

Excel

PowerPoint

SAP/ERP systems

Job description

Brand Manager

US-CA-Gardena

Job ID: 2026-1248

Type: Full-Time

# of Openings: 1

Category: Marketing

Gardena

Overview

The Brand Manager will serve as a key team member who will report to the Marketing Director and will be focused on supporting the total Cup Noodles brand while owning and driving several Cup Noodles sub-brands. The Brand Manager will be responsible for assisting in the planning, development and implementation of marketing strategy, communications, innovation, renovation, and management for Cup Noodles sub-brands to exceed stated volume and profit objectives.

Responsibilities

Business & Financial Acumen

• Pulls and analyzes IRI data to garner actionable insights
• Oversees and understands brand budget and levers
• Performs ROI on tactics to understand how to invest for future
• Reviews brand P&Ls and recommends actions

Strategic Thinking

With a deep knowledge of the business and a results-driven mindset, segments and competitive landscape, the Brand Manager will leverage consumer, marketplace and customer insights and trends to support the Marketing Director in driving strategy and plans.

• Links consumer, competitive & cultural insights to drive actionable opportunities and subsequently articulates a relevant plan of action
• Draws connections between facts, ideas and situations and makes strong recommendations

Consumer Insights Advocacy

• Identifies & links consumer, category & brand insights from data & observation across multiple data sets to explain and identify brand opportunities
• Clearly articulates brand equity and positioning relative to consumer and cultural insights
• Applies core marketing frameworks to set brand strategy

Innovation & Renovation Development

• Pieces together insights & trends to identify patterns and build hypotheses for new product opportunities
• Develops winning ideas and knows how to move from insights into product ideas
• Leads and motivates cross-functional teams through commercialization or NPD process
• Ensures and is accountable for projects to meet deadlines

Initiative & People Leadership

• Coaches and acts as a resource for junior team members(s)
• Motivates cross-functional teams
• Leads marketing efforts for assigned brands/products as well as supports the planning and execution of short-and long-term marketing plans.
• Collaborates with and influences cross-functional teams in project management activities to ensure delivery of profitable new products and renovation of existing products that meet consumer and customer needs.
• Leads the efforts of agency partners on marketing communications and coordinates at the tactical levels with the other business functions of Nissin Foods USA.

Qualifications

Required

• · Bachelor's degree in Marketing, Business Administration, or a related field.
• · 5+ years of progressive brand management experience within a consumer-packaged goods (CPG) company;
• · Proven experience developing and executing brand strategies, annual business plans, and innovation pipelines.
• · Strong analytical experience using syndicated data sources such as Circana (IRI) and/or NielsenIQ to drive business decisions.
• · Experience managing P&L performance, forecasting, budgeting, and financial analysis.
• · Demonstrated success with cross-functional teams, including Sales, R&D, Supply Chain, Finance, and Operations.
• · Experience leading new product launches from concept through commercialization.
• · Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• · Excellent written, verbal, presentation, and communication skills.
• · Proficient in Microsoft Excel and PowerPoint.

Preferred

• · MBA or Master's degree in Marketing or Business Administration.
• · Experience in the food manufacturing industry.
• · Experience with retailer-specific marketing initiatives and commercialization.
• · Knowledge of digital marketing, social media, and eCommerce marketing strategies.
• · Familiarity with innovation stage-gate processes.
• · Experience managing external agencies, including creative, media, and consumer research partners.
• · Experience with SAP, Business Central, or similar ERP systems.

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