Brand Growth Director, Consumer Kitchenware

Nordic Ware; Minneapolis (MN); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) Match

Job summary

Nordic Ware, a long-standing American-made kitchenware company, seeks a Marketing Director to lead a small but talented team. You will shape marketing strategy, protect the brand across channels, and collaborate with product development to drive growth and market impact.

You will oversee digital marketing, content creation, and retail programs, ensuring a cohesive brand experience. This on-site role is based at our Minnesota headquarters and offers a comprehensive benefits package.

Qualifications

• Bachelor's degree in marketing or related field.
• 10+ years of progressive marketing experience, preferably in consumer products/housewares.
• 5+ years of leadership experience managing marketing, creative, brand, or content teams.

Responsibilities

• Lead development and execution of marketing strategies to strengthen the Nordic Ware brand and drive growth.
• Protect and ensure a consistent customer experience across products, channels, and touchpoints.
• Collaborate with Product Development and Sales to promote current products and launch new ones.
• Drive digital marketing, content creation, social media, e-commerce, and paid media initiatives.
• Support retail growth and customer success with marketing programs and assets.
• Lead, mentor, and develop a high-performing Marketing and Creative team.
• Guide website strategy, user experience, content optimization, and SEO initiatives.

Skills

Marketing leadership

Brand management

Digital marketing

Marketing analytics

CRM systems

Adobe Creative Suite

Content marketing

Product launches

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, Graphic Design, or related field

Master's degree or advanced marketing certifications

Tools

CRM systems

Adobe Creative Suite

Job description

Nordic Ware, a long-standing American-made kitchenware company, seeks a Marketing Director to lead a small but talented team. You will shape marketing strategy, protect the brand across channels, and collaborate with product development to drive growth and market impact.

You will oversee digital marketing, content creation, and retail programs, ensuring a cohesive brand experience. This on-site role is based at our Minnesota headquarters and offers a comprehensive benefits package.