Brand Director

SBH Fashion; New York (NY); On-site; USD 135,000 - 165,000; Full time

Job summary

SBH Fashion is seeking a Brand Director who combines commercial acumen with creative vision to lead brand strategy across products, packaging, marketing and retail. You will shape messaging, drive licensing partnerships and coordinate growth across NY retailers, e-commerce platforms and product development.

The ideal candidate has deep consumer products experience, a track record of revenue growth, and the ability to translate strategy into measurable results while collaborating with finance,

Qualifications

• 5–8 years of experience in brand management, licensing, category management or consumer products.
• Housewares, kitchenware or home goods preferred.
• Strong knowledge of U.S. retail and e-commerce channels.
• Experience managing licensees, manufacturers or distributors and working with major retailers.
• Proven ability to translate brand strategy into measurable business results.
• Strong financial, analytical, communication and negotiation skills.
• Organized, entrepreneurial and able to manage multiple projects independently.

Responsibilities

• Lead brand strategy, positioning and messaging across products, packaging, marketing and retail.
• Manage licensing partnerships, including annual business plans, sales targets, product roadmaps, approvals and contractual obligations.
• Expand retail and e-commerce distribution, supporting key accounts, new placements and digital marketplace growth.
• Guide product innovation and category expansion across kitchen knives, cutlery, kitchen tools and complementary housewares.
• Oversee marketing campaigns, product launches, social media, influencer partnerships and strategic collaborations.
• Own revenue objectives and commercial performance, tracking sales, royalties, budgets and growth opportunities.
• Partner with finance, legal, creative and business development teams to align brand and business priorities.

Skills

Brand management

Licensing

Category management

Consumer products

U.S. retail

E-commerce

Revenue growth

Negotiation

Relationship management

Job description

Job Title: Brand Director

Seeking a commercially minded Brand Director to lead brand strategy, licensing partnerships and growth across retail, e-commerce and product development. The ideal candidate brings consumer products expertise and a proven ability to translate brand strategy into measurable business results.

Key Responsibilities

• Lead brand strategy, positioning and messaging across products, packaging, marketing and retail.
• Manage licensing partnerships, including annual business plans, sales targets, product roadmaps, approvals and contractual obligations.
• Expand retail and e-commerce distribution, supporting key accounts, new placements and digital marketplace growth.
• Guide product innovation and category expansion across kitchen knives, cutlery, kitchen tools and complementary housewares.
• Oversee marketing campaigns, product launches, social media, influencer partnerships and strategic collaborations.
• Own revenue objectives and commercial performance, tracking sales, royalties, budgets and growth opportunities.
• Partner with finance, legal, creative and business development teams to align brand and business priorities.

Qualifications

• 5–8 years of experience in brand management, licensing, category management or consumer products; housewares, kitchenware or home goods preferred.
• Strong knowledge of U.S. retail and e-commerce channels.
• Experience managing licensees, manufacturers or distributors and working with major retailers.
• Proven success driving revenue growth and expanding market presence.
• Strong financial, analytical, communication, negotiation and relationship-management skills.
• Organized, entrepreneurial and able to manage multiple projects and partners independently.

Salary $150,000