Marketing Director

Northland Aluminum Products, Inc. (Nordic Ware); Saint Louis Park (MN); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Bonuses

Medical

Dental

Vision

401(k) Match

Paid Time Off

Holidays

Tuition Reimbursement

Employee Discount

Weekly Paychecks

Social Events

Job summary

Nordic Ware seeks a Marketing Director to lead a small but talented marketing and creative team, shaping strategy, brand and growth for an iconic American-made kitchenware brand.

This role collaborates with Product Development and Sales, drives digital marketing, launches new products, and ensures a consistent brand experience across channels from retail to e-commerce.

Qualifications

• Bachelor's degree in Marketing or related field.
• 10+ years of progressive marketing experience, preferably in consumer products.
• 5+ years of hands-on leadership managing marketing, creative, brand, or content teams.
• Experience developing brand-building strategies for retail and e-commerce.
• Experience leading product launches, packaging, and integrated campaigns.
• Strong understanding of consumer purchasing behavior and retail merchandising.
• Cross-functional collaboration with Product Development, Sales, Operations, and Supply Chain.
• Experience managing internal and external creative resources.
• Expertise in digital marketing, content marketing, social media, analytics.
• Proven ability to balance leadership with hands-on execution in a fast-paced environment.
• Excellent project management, organizational, communication and relationship-building skills.

Responsibilities

• Lead development and execution of marketing strategies to strengthen the Nordic Ware brand and drive growth.
• Champion brand management for a consistent customer experience across products and channels.
• Partner with Product Development and Sales to promote offerings and launch new products with go-to-market plans.
• Drive digital marketing, content creation, social media, e-commerce, and paid media initiatives.
• Collaborate with Sales to develop marketing programs, assets, and presentations.
• Lead, mentor and develop the Marketing and Creative team.
• Guide website strategy, user experience improvements, content optimization, and SEO performance.

Skills

Marketing Strategy

Brand Management

Product Marketing

Digital Marketing

Sales Support

Team Leadership

Website & SEO

Marketing Analytics

CRM Systems

Adobe Creative Suite

Content Marketing

Social Media

Education

Bachelor's degree in Marketing

Master's degree preferred

Tools

CRM Software

Adobe Creative Suite

Job description

Commitment and Career Growth * Comprehensive Benefits * Work-Life Balance * Community

At Nordic Ware we have a passion for creating innovative, high quality, American-made kitchenware. We benefit from a collaborative, connected, value-driven culture. For over 80 years, our products have enhanced food preparation and brought people together at tables around the world. Our employees take pride in the products we make, and many choose a lifetime career here. Come join us!

As our Marketing Director, you will play an important role in our success at Nordic Ware. If you love working with an iconic consumer brand, leading a small but talented marketing and creative team, and bringing innovative products to market, this opportunity is for you! This role blends creative vision, leadership, and collaboration with the executive team to strengthen our brand, drive growth, and ensure a consistent brand experience across every channel and customer touchpoint.

What you will get to do:

• Marketing Strategy & Business Leadership: Lead the development and execution of marketing strategies that strengthen the Nordic Ware brand, drive business growth, and support long-term company objectives.
• Brand Management: Champion and protect the Nordic Ware brand by ensuring a consistent and engaging customer experience across all products, channels, and touchpoints.
• Product Marketing & New Product Launches: Partner with Product Development and Sales to successfully promote current product offerings and bring new products to market through compelling positioning, messaging, and go-to-market strategies.
• Digital Marketing & Social Media: Drive consumer engagement and brand awareness through effective digital marketing, content creation, social media, e-commerce, and paid media initiatives.
• Sales Support: Collaborate with Sales teams to develop marketing programs, merchandising tools, presentations, and promotional assets that support retail growth and customer success.
• Team Leadership & Development: Lead, mentor, and develop a high-performing Marketing and Creative team while fostering a culture of collaboration, innovation, accountability, and continuous improvement.
• Website, User Experience & SEO Strategy: Enhance Nordic Ware's digital presence by guiding website strategy, user experience improvements, content optimization, and search engine performance initiatives.

What you'll bring to the role:

• Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field required; Master's degree or advanced marketing certifications preferred.
• 10+ years of progressive marketing experience, preferably within consumer products, housewares, kitchenware, or related retail industries.
• 5+ years of hands-on leadership experience managing marketing, creative, brand, or content teams.
• Demonstrated success developing and executing brand-building strategies for consumer products sold through retail and e-commerce channels.
• Experience leading product launches, retail packaging development, point-of-sale materials, and integrated marketing campaigns.
• Strong understanding of consumer purchasing behavior, consumer product marketing, retail merchandising, and visual presentation.
• Experience collaborating cross-functionally with Product Development, Sales, Operations, and Supply Chain teams to bring products to market.
• Experience managing internal creative resources as well as external agencies, freelancers, and vendors.
• Expertise in digital marketing, content marketing, social media strategy, brand storytelling, and marketing analytics.
• Proven ability to balance leadership with hands‑on execution in a fast‑paced environment.
• Excellent project management, organizational, communication, presentation, and relationship‑building skills.
• Proficiency with marketing analytics tools, CRM systems, Adobe Creative Suite, and digital marketing platforms.
• Personal enthusiasm for cooking, baking, dining, and food‑related experiences is a plus.

This position is a regular full-time position located in our Corporate Headquarters in Saint Louis Park, Minnesota. Relocation is not available.

About Us:

Nordic Ware is a leading manufacturer of high quality and innovative kitchenware products. By designing products of superior value, producing them in the United States whenever possible, and marketing them worldwide, we enrich people's lives by adding utility, convenience and enjoyment to the preparation of food.

We strive to offer attentive service that exceeds our customers' expectations, to produce environmentally sound products, and to provide a safe and rewarding work experience for our employees.

We recognize that a growing return on our efforts and investments is essential to maintain our leadership position. We are committed to ethical conduct in all matters and to earning the trust and confidence of our customers, suppliers, employees and of our community.

We value our employees and offer a competitive compensation and benefits package including Bonuses, Medical, Dental, Vision, Health and Wellness Programs (including Health Challenges, Pickleball Team, Hiking Club, and Community Garden), HSA with employer contributions and the new Nice Healthcare, Paid Family Medical Leave, Short and Long-Term Disability, Basic Life and AD&D, Voluntary Life, Dependent Care FSA, Legal Plan Coverage, Paid Time Off, PTO buy and sell opportunity, Paid Holidays, 401(k) Match, Career Development including Tuition Reimbursement, Generous Employee Discount, Performance Based Pay, Weekly Paychecks and Social Events for Employees.

Nordic Ware is an Equal Opportunity Employer