Brand Marketing Director: Strategy & Growth

Edible Brands, LLC; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

Edible Brands, LLC is seeking a Director of Brand Marketing to shape and elevate our portfolio brands across consumer touchpoints. You will translate consumer insights into compelling strategies and drive brand campaigns that connect with audiences and drive growth across Edible Arrangements, Rōti, edibles.com, and BerryDirect.

You will lead a growing marketing team, partner with agency partners, and work closely with Insights, Innovation, eCommerce, Store Operations, and Media to deliver

Qualifications

• Bachelor’s degree in Marketing or a related field is required.
• 7–10 years of experience in brand management, retail marketing, consumer marketing, or a related discipline; specialty food retail, food service, or franchise experience strongly preferred.
• Proven experience leading complex, cross-functional marketing initiatives from strategy through execution.
• Strong understanding of integrated marketing, brand strategy, consumer insights, social media, influencer marketing, creative development, and multi-channel campaigns.
• Demonstrated ability to use data, market insights, and performance results to inform marketing strategy and optimize campaigns.
• Experience managing agencies, vendors, budgets, and multiple competing priorities in a fast-paced environment.

Responsibilities

• Translate the established brand strategy to develop and execute strategic campaign plans and marketing initiatives that strengthen brand awareness, consideration, consumer engagement, loyalty, and profitable growth.
• Partner closely with strategic and creative agency partners to develop distinctive 360-degree campaigns, partnerships, and customer experiences leveraging insights, trends, and brand performance data.
• Collaborate cross-functionally with Insights, Innovation, eCommerce, Store Operations, Media, Lifecycle Marketing, and other teams to bring integrated marketing strategies to life.
• Oversee agency and vendor relationships, ensuring collaboration, strategic alignment, creative quality, and efficient use of resources.
• Identify and develop innovative marketing opportunities, including strategic brand partnerships, to expand reach and relevance.
• Lead, mentor, and develop two direct reports while fostering accountability and high performance.

Skills

Brand strategy

Cross-functional leadership

Data-driven marketing

Agency management

Budget management

Team leadership

Multi-channel campaigns

Education

Bachelor’s degree in Marketing

Job description

Edible Brands, LLC is seeking a Director of Brand Marketing to shape and elevate our portfolio brands across consumer touchpoints. You will translate consumer insights into compelling strategies and drive brand campaigns that connect with audiences and drive growth across Edible Arrangements, Rōti, edibles.com, and BerryDirect.

You will lead a growing marketing team, partner with agency partners, and work closely with Insights, Innovation, eCommerce, Store Operations, and Media to deliver