Head of Brand Strategy & Growth Marketing

One Off Hospitality Group; Chicago (IL); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

One Off Hospitality Group in Chicago seeks an experienced Director of Marketing & Brand Strategy to lead the Marketing Team and report to the CEO. You will oversee brand communications, collateral, email campaigns and growth initiatives across digital, events and grassroots programs.

You’ll drive data-driven opportunities, stay ahead of industry trends, and collaborate closely with chefs, managers and partners to elevate the company’s brands and guest experiences.

Competenze

• 8+ years professional marketing experience; food & beverage/restaurant experience preferred but not required.
• Knowledge of Canva and Mailchimp (or equivalent platform) required.
• Knowledge of Asana, Tock, Google My Business, BentoBox, SquareSpace and Adobe Suites.
• Experience drafting annual content calendars of marketing and event efforts.
• Hands-on experience creating and designing email marketing campaigns and optimizing future ones based on analytics.
• Confident with creative writing.
• A passion for having fun, dining out, and trying new restaurants
• Ability to multitask, stay organized, and prioritize effectively
• Strong understanding of how marketing, public relations, business development and social media work together is a must.

Mansioni

• Define the company’s long-term marketing vision and ensure alignment with corporate and financial goals.
• Develop marketing collateral and email campaigns to promote initiatives and drive revenue.
• Collaborate with Chefs and Managers on events, catering and private experiences.
• Own the global brand identity, narrative, and corporate communications.
• Develop grassroots marketing plans across Chicago neighborhoods.
• Lead the Marketing Team and develop annual calendars for campaigns and events.
• Manage paid media budgets to drive customer acquisition and ROI.
• Update marketing assets across partner platforms and oversee loyalty initiatives.

Conoscenze

Marketing Leadership

Strategy & Analytics

Written Communication

Digital Marketing

Team Leadership

Strumenti

Canva

Mailchimp

Asana

Tock

Google My Business

BentoBox

Squarespace

Adobe Creative Suite

Descrizione del lavoro

One Off Hospitality Group in Chicago seeks an experienced Director of Marketing & Brand Strategy to lead the Marketing Team and report to the CEO. You will oversee brand communications, collateral, email campaigns and growth initiatives across digital, events and grassroots programs.

You’ll drive data-driven opportunities, stay ahead of industry trends, and collaborate closely with chefs, managers and partners to elevate the company’s brands and guest experiences.