Brand Growth & Campaign Ops Lead

Teapulse; New York (NY); On-site; USD 54,000 - 72,000; Full time

Benefits offered by this job

VIP event access

Complimentary Teapulse products

Discounted Teapulse products

Paid Time Off

Job summary

Teapulse, a modern tea brand in New York, seeks a Brand Marketing Operations Specialist to drive campaigns across in-store, events, and digital channels. You will manage promotions, loyalty programs, and content across platforms to grow the brand presence in North America.

The role requires a Bachelor's degree and 1+ year in Marketing or CRM, with fluent English and Mandarin. You will analyze data, collaborate across teams, and support a fast-paced cross-functional environment.

Qualifications

• Bachelor's degree required or equivalent experience.
• 1+ year in Marketing, Digital Marketing, CRM, or related field.
• Fluent in English and Mandarin Chinese with strong written and verbal skills.
• Strong analytical ability to translate data into actionable insights.
• Self-motivated, organized, and able to manage multiple projects in a fast-paced environment.

Responsibilities

• Plan and execute marketing campaigns across offline and online channels.
• Manage marketing modules in operating systems, including promotion setup and loyalty program maintenance.
• Track performance and provide regular updates with data-driven insights.
• Support third-party platform content and promotions to ensure smooth operation.
• Plan SMS and email campaigns to drive customer acquisition and retention.
• Collaborate with Operations, Business Development, and IT to align initiatives.

Skills

Marketing

Digital Marketing

CRM

Data Analysis

Multilingual: English/Mandarin

Project Management

Education

Bachelor's degree

Tools

CRM platforms

Job description

Teapulse, a modern tea brand in New York, seeks a Brand Marketing Operations Specialist to drive campaigns across in-store, events, and digital channels. You will manage promotions, loyalty programs, and content across platforms to grow the brand presence in North America.

The role requires a Bachelor's degree and 1+ year in Marketing or CRM, with fluent English and Mandarin. You will analyze data, collaborate across teams, and support a fast-paced cross-functional environment.