Business Development Specialist

Teapulse; New York (NY); On-site; USD 54,000 - 72,000; Full time

Benefits offered by this job

Performance-based bonus

Paid Time Off

Teapulse product discounts

Job summary

Teapulse, a modern tea atelier, seeks a Business Development Specialist in the United States to drive growth across North America. You will identify opportunities, build strategic partnerships, and guide franchise inquiries through the sales process while collaborating with Marketing and Operations.

Ideal candidates have at least 1 year in BD or related fields, a Bachelor's degree, and fluency in English and Mandarin. US work authorization is required.

Qualifications

• Bachelor’s degree required.
• At least 1 year of experience in Business Development, Franchise Development, Sales, Marketing, or a related field.
• Fluent in English and Mandarin Chinese with excellent verbal and written communication.
• Experience in the restaurant, food & beverage, retail, hospitality, or franchise industry is highly preferred.
• Authorized to work in the U.S. (No visa sponsorship available.)

Responsibilities

• Identify and develop new business opportunities, strategic partnerships, and corporate collaborations to support Teapulse's expansion.
• Support franchise development by managing franchise inquiries, qualifying potential franchise partners, and guiding candidates through the franchise sales process.
• Conduct market research and feasibility analysis to identify potential markets for business and franchise expansion.
• Collaborate with Marketing to plan and execute campaigns that build brand awareness and drive customer engagement in target markets.
• Collaborate with Marketing to manage social media platforms and develop content that supports business development and partnership goals.
• Coordinate promotional events, community outreach, and brand activations that generate leads and strengthen local market presence.
• Build and maintain relationships with prospective franchisees, corporate partners, and community stakeholders.
• Collaborate with cross-functional teams (Marketing, Operations, Legal) to drive business growth and support the company's overall expansion strategy.

Skills

English & Mandarin

Interpersonal skills

Presentation skills

Negotiation skills

BD experience

Education

Bachelor's degree

Job description

About Us

Teapulse is a modern tea atelier blending timeless tradition with contemporary taste and innovation. At Teapulse, we are re-creating the tea experience — crafting modern blends that harmonize wellness and creativity, paried with a pastry program further reflecting our cross-cultural DNA. Our vision is to ensure every sip and every bite tells a story of quality, care, and creativity.

Tea, coffee, and pastries — Reimagined.

As we continue to expand across North America, we are looking for a passionate and driven Business Development Specialist to identify new growth opportunities, build strategic partnerships, expand our market presence, and drive sustainable revenue growth for the Teapulse brand.

Key Responsibilities

• Identify and develop new business opportunities, strategic partnerships, and corporate collaborations to support Teapulse's expansion.
• Support franchise development by managing franchise inquiries, qualifying potential franchise partners, and guiding candidates through the franchise sales process.
• Conduct market research and feasibility analysis to identify potential markets for business and franchise expansion.
• Collaborate with Marketing to plan and execute campaigns that build brand awareness and drive customer engagement in target markets.
• Collaborate with Marketing to manage social media platforms and develop content that supports business development and partnership goals.
• Coordinate promotional events, community outreach, and brand activations that generate leads and strengthen local market presence.
• Build and maintain relationships with prospective franchisees, corporate partners, and community stakeholders.
• Collaborate with cross-functional teams (Marketing, Operations, Legal) to drive business growth and support the company's overall expansion strategy.

Qualifications

• Bachelor's degree required.
• At least 1 year of experience in Business Development, Franchise Development, Sales, Marketing, or a related field.
• Fluent in both English and Mandarin Chinese, with excellent verbal and written communication skills.
• Strong interpersonal, presentation, and negotiation skills.
• Self-motivated, organized, and able to manage multiple projects in a fast-paced environment.
• Familiarity with social media platforms such as Instagram, TikTok, RedNote (Xiaohongshu), and WeChat is a plus.
• Experience in the restaurant, food & beverage, retail, hospitality, or franchise industry is highly preferred.
• Authorized to work in the U.S. (No visa sponsorship available.)

Compensation & Benefits

• Base salary: $54,000–$72,000/year, commensurate with experience.
• Performance-based bonus plan.
• Paid Time Off (PTO).
• Employee perks (including complimentary/discounted Teapulse products, etc.)

Join Our Team

This is an exciting opportunity to grow with a fast-scaling brand and play a key role in shaping Teapulse's marketing and brand presence across North America. If you're ready to bring your marketing skills to a brand redefining the tea experience, we'd love to hear from you! Join us and help shape the future of our brand across North America.