Brand Growth Associate — Health & Wellness

Haleon Brasil Ltda.; New Jersey; On-site; USD 90,000 - 130,000; Full time

Job summary

Haleon Brasil Ltda. is seeking a marketing professional to drive Benefiber and Gas-X growth in the US market. This role leads brand strategy, consumer engagement and new product innovations across digital and retail channels.

You will partner with cross-functional teams to build equity, accelerate growth, and deliver consumer-centric campaigns with measurable impact. Strong analytic skills and CPG experience are essential.

Qualifications

• Bachelor's degree in business or marketing; MBA a plus.
• 2+ years of experience in consumer product goods (CPG).
• Experience in leading creative development for social/digital marketing.

Responsibilities

• Lead culture-first marketing for Benefiber and translate strategy across channels.
• Drive social-first presence on Reddit, TikTok Shop, YouTube Shorts and more.
• Act as AI champion to explore LLM optimization and new growth opportunities.
• Manage end-to-end launches for 2027 innovations and prep 2028 product development.
• Oversee influencer strategy, activations and creator partnerships.
• Collaborate with sales/ecommerce to convert brand strategy into retail experiences.
• Optimize digital content, website UX, PE testing and SEO.
• Provide regular analytics updates on in-market performance.

Skills

Brand marketing

Digital marketing

Consumer insights

CPG experience

Analytics mindset

Education

Bachelor's degree in business/marketing

Tools

Google Analytics

Social media platforms

Job description

Haleon Brasil Ltda. is seeking a marketing professional to drive Benefiber and Gas-X growth in the US market. This role leads brand strategy, consumer engagement and new product innovations across digital and retail channels.

You will partner with cross-functional teams to build equity, accelerate growth, and deliver consumer-centric campaigns with measurable impact. Strong analytic skills and CPG experience are essential.