Associate Brand Manager, Benefiber and Gas-X

12293 Haleon US Holdings LLC; New Jersey; Hybrid; USD 116,000 - 159,000; Full time

Benefits offered by this job

401(k) plan

tuition reimbursement

6 months paid parental leave

healthcare programs

discretionary bonus

Job summary

Haleon, based in the United States with a hybrid work model in New Jersey, leads Benefiber marketing. The role focuses on accelerating growth for a category-leading brand and driving brand-building activities, consumer engagement, and innovative strategies from day one.

You will lead culture-first marketing, social strategy across platforms, AI exploration, end-to-end launches, influencer programs, retail experiences, and digital marketing while collaborating with cross-functional teams to

Qualifications

• Authorized to work in the United States without sponsorship.
• Bachelor's Degree in business/marketing; MBA preferred.
• 2+ years in consumer packaged goods (CPG) industry.
• Experience leading CPG or healthcare creative development, including social/digital marketing and creator strategy.

Responsibilities

• Culture-First Strategy: lead culture-first marketing for Benefiber with cross-functional teams.
• Social Strategy: build a stronger social-first presence across platforms.
• AI Champion: explore LLM optimization and new tech to drive growth.
• Innovation Launches: lead end-to-end launches for 2027 and 2028 plans.
• Influencer Strategy: manage creator/influencer programs and activations.
• Retail: translate brand strategy into compelling retail experiences.
• Digital Marketing: optimize website, content, PE testing, personalization, SEO.
• Business Analytics: regular in-market performance updates.

Skills

CPG industry experience

Social/digital marketing

Project management

Vendor management

Education

Bachelor's Degree in business and/or marketing

MBA

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

As part of the Benefiber Brand Team, you will have the opportunity unlock growth in the growing area of gut health and digestive wellness. Our brand ambition is to nourish the good already inside of you, helping our consumers achieve wellness by including a prebiotic into their everyday wellness routines.

This is an amazing opportunity to make a real difference in our consumers’ lives!

At Haleon, we believe in letting people make decisions and figure things out. At the same time, we give them the tools and support to thrive and feel comfortable stepping into their own power.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.

Are you energized by a marketing role that allows you to accelerate growth on a category-leading brand? Are you excited to drive brand building activities and consumer engagement, develop long-term equity building strategy, and develop new innovations? If yes, this is a great opportunity for you to work on a brand that has an entrepreneurial growth mind set. This role offers the opportunity to use and build the skills of a modern brand leader while having meaningful ownership from day one. You’ll work in an environment where:

• Consumer behavior is rapidly changing, creating new opportunities to redefine digestive wellness.
• Culture, social and creators increasingly shape health discovery and consideration.
• Earned ideas and compelling content strengthen paid media.
• Performance data helps us continuously learn and improve our marketing.
• AI and emerging technology are changing how consumers discover health solutions and how marketers work.

Key Responsibilities

• Culture-First Strategy. Lead the culture-first marketing for Benefiber. Partner with creative, social, PR, media teams to develop consumer-first ideas that can travel across earned, owned, organic and paid channels.
• Social Strategy. Build a stronger social-first presence for our brands, identifying cultural opportunities where Benefiber can participate including Reddit, TikTok Shop, YouTube Shorts and other social platforms.
• AI Champion. Serve as the team’s AI champion, exploring how LLM optimization and emerging technologies can help the team move faster, and unlock new sources of growth.
• Innovation Launches. Lead the end-to-end launch of 2027 innovation projects, while partnering with the innovation team on 2028 new product development.
• Influencer Strategy. Lead the creator and influencer strategy, including execution for Benefiber including on-site activations and ambassador programs.
• Retail. Partner with Customer Strategy, Sales and Ecommerce teams to translate brand strategy into compelling retail and shopper experiences.
• Digital Marketing. Lead the team on website and content optimizations, including PE testing, personalization and SEO.
• Business Analytics. Lead business analytics including regular updates on in-market performance Why you?

Basic Qualifications

• You are authorized to work in the United States and will not require sponsorship in the future. Work authorization documentation will be required during the application process.
• Bachelor's Degree in business and/or marketing; advanced degree a plus
• 2+ years prior industry experience in consumer product goods (CPG)
• Prior experience in leading CPG or healthcare creative development, including social/digital marketing, commercial activation and creator strategy

Preferred Qualifications

• MBA Commercialization Experience (New Item Launch Experience)
• Project Management Experience
• Digital Marketing Experience
• Previous experience working with and/or managing vendors
• Demonstrated analytical ability to understand and report data to drive business decisions.

Location

Location: The position is based in Berkley Heights, NJ and follows a hybrid model, requiring an in-office presence of 3 days per week. (Shuttle service is provided to accommodate commuters)

Salary Range

Salary Range: $115,765 - 159,176 USD annually + annual bonus

Benefits

• 401(k) plan
• tuition reimbursement
• time off programs including 6 months paid parental leave
• healthcare programs where the company pays for the majority of your medical coverage for you and your family
• discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to [e-mail]. Please include the following in your email: Use subject line: ‘Haleon Careers: Job Accommodation Request’Your Name and contact informationRequisition ID and Job Title you are interested inLocation of Requisition (city/state or province/country)Description of specific accommodation you are requesting Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.