Associate Brand Manager, Benefiber and Gas-X

Haleon Brasil Ltda.; New Jersey; On-site; USD 90,000 - 130,000; Full time

Job summary

Haleon Brasil Ltda. is seeking a marketing professional to drive Benefiber and Gas-X growth in the US market. This role leads brand strategy, consumer engagement and new product innovations across digital and retail channels.

You will partner with cross-functional teams to build equity, accelerate growth, and deliver consumer-centric campaigns with measurable impact. Strong analytic skills and CPG experience are essential.

Qualifications

• Bachelor's degree in business or marketing; MBA a plus.
• 2+ years of experience in consumer product goods (CPG).
• Experience in leading creative development for social/digital marketing.

Responsibilities

• Lead culture-first marketing for Benefiber and translate strategy across channels.
• Drive social-first presence on Reddit, TikTok Shop, YouTube Shorts and more.
• Act as AI champion to explore LLM optimization and new growth opportunities.
• Manage end-to-end launches for 2027 innovations and prep 2028 product development.
• Oversee influencer strategy, activations and creator partnerships.
• Collaborate with sales/ecommerce to convert brand strategy into retail experiences.
• Optimize digital content, website UX, PE testing and SEO.
• Provide regular analytics updates on in-market performance.

Skills

Brand marketing

Digital marketing

Consumer insights

CPG experience

Analytics mindset

Education

Bachelor's degree in business/marketing

Tools

Google Analytics

Social media platforms

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

As part of the Benefiber Brand Team, you will have the opportunity unlock growth in the growing area of gut health and digestive wellness. Our brand ambition is to nourish the good already inside of you, helping our consumers achieve wellness by including a prebiotic into their everyday wellness routines. You will also support another high-growth brand, Gas-X. This is an amazing opportunity to make a real difference in our consumers' lives!

At Haleon, we believe in letting people make decisions and figure things out. At the same time, we give them the tools and support to thrive and feel comfortable stepping into their own power. This role will provide YOU the opportunity to lead key activities to progress YOUR career.

Are you energized by a marketing role that allows you to accelerate growth on a category-leading brand? Are you excited to drive brand building activities and consumer engagement, develop long-term equity building strategy, and develop new innovations? If yes, this is a great opportunity for you to work on a brand that has an entrepreneurial growth mind set.

This role offers the opportunity to use and build the skills of a modern brand leader while having meaningful ownership from day one. You'll work in an environment where:

Consumer behavior is rapidly changing, creating new opportunities to redefine digestive wellness.

Culture, social and creators increasingly shape health discovery and consideration.

Earned ideas and compelling content strengthen paid media.

Performance data helps us continuously learn and improve our marketing.

AI and emerging technology are changing how consumers discover health solutions and how marketers work.

You’ll work across two brands with different consumer needs and growth opportunities, giving you unusually broad exposure to brand strategy, communications, innovation and commercial execution.

This role will provide you the opportunity to lead key activities to progress your career. These responsibilities include some of the following:

You are authorized to work in the United States and will not require sponsorship in the future. Work authorization documentation will be required during the application process.

Key Responsibilities

• Culture-First Strategy. Lead the culture-first marketing for Benefiber. Partner with creative, social, PR, media teams to develop consumer-first ideas that can travel across earned, owned, organic and paid channels.
• Social Strategy. Build a stronger social-first presence for our brands, identifying cultural opportunities where Benefiber can participate including Reddit, TikTok Shop, YouTube Shorts and other social platforms.
• AI Champion. Serve as the team's AI champion, exploring how LLM optimization and emerging technologies can help the team move faster, and unlock new sources of growth.
• Innovation Launches. Lead the end-to-end launch of 2027 innovation projects, while partnering with the innovation team on 2028 new product development.
• Influencer Strategy. Lead the creator and influencer strategy, including execution for Benefiber including on-site activations and ambassador programs.
• Retail. Partner with Customer Strategy, Sales and Ecommerce teams to translate brand strategy into compelling retail and shopper experiences.
• Digital Marketing. Lead the team on website and content optimizations, including PE testing, personalization and SEO
• Business Analytics. Lead business analytics including regular updates on in-market performance

Basic Qualifications

• You are authorized to work in the United States and will not require sponsorship in the future. Work authorization documentation will be required during the application process.
• Bachelor's Degree in business and/or marketing; advanced degree a plus
• 2+ years prior industry experience in consumer product goods (CPG)
• Prior experience in leading CPG or healthcare creative development, including social/digital marketing, commercial activation and creator strategy

Preferred Qualifications

• MBA
• Commercialization Experience (New Item Launch Experience)
• Project Management Experience
• Digital Marketing Experience
• Previous experience working with and/or managing vendors
• Demonstrated analytical abil