Brand Growth Associate: Digital, Experiential & Launches

World Finer Foods; Bloomfield (NJ); On-site; USD 100,000 - 140,000; Full time

Job summary

World Finer Foods in Bloomfield, NJ is seeking an Associate Brand Manager, Brand Development to own high-visibility programs across social, digital, and experiential activations, driving awareness and trial. You will manage defined workstreams and influence brand decisions with cross-functional teams.

You will collaborate with Sales, Shopper Marketing, Finance, and global partners on portfolio projects from brief through launch, reporting to the Brand Development Director.

Qualifications

• Bachelor's degree or higher in a related field.
• 5–8 years of brand management experience with integrated campaigns.
• Experience with social, digital and paid media campaigns.
• Strong communication and presentation skills.
• Experience working with agency partners and cross-functional teams.

Responsibilities

• Lead media and digital ecosystem planning across social, digital and retail channels.
• Own experiential activations and sampling programs from strategy to evaluation.
• Manage a focused product portfolio and commercialization projects.
• Partner with Sales, Shopper Marketing, and Finance to align brand plans with business goals.
• Provide clear recommendations and ensure timely delivery across cross-functional partners.

Skills

Brand management

Digital media planning

Cross-functional collaboration

Project management

Education

Bachelor's degree in marketing, business, communications or related field

Job description

World Finer Foods in Bloomfield, NJ is seeking an Associate Brand Manager, Brand Development to own high-visibility programs across social, digital, and experiential activations, driving awareness and trial. You will manage defined workstreams and influence brand decisions with cross-functional teams.

You will collaborate with Sales, Shopper Marketing, Finance, and global partners on portfolio projects from brief through launch, reporting to the Brand Development Director.