Brand Development Associate – Digital & Experiential

World-Finer-Food; Bloomfield (NJ); On-site; USD 90,000 - 150,000; Full time

Job summary

Bonne Maman in Bloomfield, NJ, is seeking an Associate Brand Manager to own high-visibility efforts across social, digital, and experiential programs. You will manage a focused product portfolio, lead commercialization projects, and collaborate with Sales, Shopper Marketing, Finance, and global partners.

The role emphasizes turning insights into integrated programs that build awareness, drive trial, and impact revenue. Strong cross-functional leadership is essential.

Qualifications

• Bachelor's degree in marketing, business, communications or a related field.
• 5–8 years of relevant experience, including demonstrated ownership of integrated social media, digital or paid media campaigns and experience managing agency partners and complex cross-functional workstreams.
• Working knowledge of paid, owned, earned and retail media channels.
• Strong project management, communication, presentation and analytical skills.
• Ability to develop recommendations, influence without direct authority and operate effectively in ambiguity.
• Consumer packaged goods, food and beverage or premium consumer brand experience.
• Experience with creators, content production, experiential programs, sampling and retail media.
• Experience connecting marketing activity to customer plans, conversion and sales results.
• Brand management, innovation, commercialization or new-product launch experience.
• Familiarity with forecasting, budget management and performance measurement.
• Experience working with global or international brand teams.

Responsibilities

• Lead integrated planning across social media, digital media and retail media networks in partnership with Shopper Marketing and under the Director’s strategic guidance.
• Translate the brand’s social-first and omnichannel ambition into channel roles, briefs, timelines and investment recommendations.
• Develop connected consumer journeys across content, paid media, retail media, e-commerce, experiential and customer touchpoints.
• Use performance learning to improve amplification plans and recommend future priorities and investment shifts.
• Own the strategy, planning, execution and performance evaluation of brand-led pop-ups, experiential activations and experiential sampling programs.
• Connect experiential programs with talent, content creators, content development, amplification and paid media to extend reach and impact.
• Set objectives, audience priorities, briefs, execution standards and measures of success that move consumers from awareness and engagement toward trial and conversion.
• Lead agency, creator, production, staffing and vendor relationships; manage timelines, budgets, logistics and issue resolution within agreed scope.
• Partner with Shopper Marketing to ensure retail sampling, led by the Shopper team, complements brand-led pop-ups and experiential sampling.
• Coordinate internal, cross-functional and external execution partners while retaining end-to-end accountability for experiential strategy, delivery and performance learning.
• Coordinate cross-functional delivery across Sales, Finance, Supply Chain, Operations, R&D, agencies and global partners.
• Collaborate with global or international brand teams to align on strategy and execution.

Skills

Brand management

Content production

Experiential programs

Cross-functional collaboration

Digital and social media

Forecasting and budgeting

Agency management

Education

Bachelor's degree in marketing, business, communications or related field

Job description

Bonne Maman in Bloomfield, NJ, is seeking an Associate Brand Manager to own high-visibility efforts across social, digital, and experiential programs. You will manage a focused product portfolio, lead commercialization projects, and collaborate with Sales, Shopper Marketing, Finance, and global partners.

The role emphasizes turning insights into integrated programs that build awareness, drive trial, and impact revenue. Strong cross-functional leadership is essential.