Associate Brand Manager — Experiential & Digital Growth

Automatic Data Processing, Inc.; Bloomfield (NJ); On-site; USD 90,000 - 120,000; Full time

Job summary

Bonne Maman in Bloomfield, NJ is seeking an Associate Brand Manager, Brand Development to own high-visibility programs across social and digital media, creators, retail media, pop-ups and experiential sampling. You will manage a focused portfolio of products and guide commercialization projects with cross-functional teams.

The role offers ownership of defined workstreams, influence on brand decisions, and exposure to Sales, Shopper Marketing, Finance, Supply Chain, Operations, R&D, agencies and

Qualifications

• Bachelor's degree in marketing, business, communications or a related field.
• 5–8 years of relevant experience, including ownership of integrated social media, digital or paid media campaigns and managing agency partners.
• Experience with paid, owned, earned and retail media channels.
• Strong project management, communication, presentation and analytical skills.
• Ability to develop recommendations and operate in ambiguity.

Responsibilities

• Lead integrated planning across social media, digital media and retail media networks.
• Develop connected consumer journeys across content, paid media, retail media and ecommerce.
• Own strategy, planning, execution and evaluation of brand-led pop-ups and experiential programs.
• Lead agency, creator, production and vendor relationships with end-to-end accountability.
• Coordinate cross-functional delivery across Sales, Finance, Supply Chain, Operations, R&D and agencies.
• Translate consumer and competitive insights into actionable briefs and recommendations.

Skills

Integrated social/digital/paid media

Agency partner management

Cross-functional workstreams

Project management

Ambiguity tolerance

Premium brand experience

Content creators/experiential programs

Forecasting & measurement

Education

Bachelor's degree in marketing, business, communications or related field

Job description

Bonne Maman in Bloomfield, NJ is seeking an Associate Brand Manager, Brand Development to own high-visibility programs across social and digital media, creators, retail media, pop-ups and experiential sampling. You will manage a focused portfolio of products and guide commercialization projects with cross-functional teams.

The role offers ownership of defined workstreams, influence on brand decisions, and exposure to Sales, Shopper Marketing, Finance, Supply Chain, Operations, R&D, agencies and