Brand Growth Associate | Data-Driven & Global Impact

BIC; Shelton (CT); On-site; USD 65,000 - 90,000; Full time

Job summary

BIC World is seeking an Associate Brand Manager in the United States (Shelton, CT) to help drive brand growth across channels and customers. You will work closely with Brand Managers and cross-functional teams to translate strategy into disciplined execution.

The role emphasizes learning, analytical rigor, and data-driven decision making, with exposure to global teams and ROI analysis. Strong communication and project management skills are essential.

Qualifications

• Bachelor’s degree required; MBA a plus.
• 1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles.
• Strong analytical skills with experience using syndicated data (IRI, Nielsen Scantrack, panel data) preferred.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Strong communication, collaboration, and presentation skills.

Responsibilities

• Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market share objectives.
• Track brand performance versus plan, identify risks and opportunities, and support course-correction actions to improve results.
• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input.
• Support development and execution of integrated marketing and promotional programs across channels.
• Assist in creative development and campaign execution with a primary focus on in-store and shopper marketing touchpoints; manage initiatives or workstreams with increasing ownership.
• Partner with Sales and Category teams to support customer-facing materials, including presentations and activation toolkits.
• Collaborate with global and cross-functional teams to align on brand strategies and regional roadmap priorities.
• Analyze syndicated data (IRI, Nielsen Scantrack, panel data) and internal metrics to track performance and identify trends.
• Support ROI analysis and post-event evaluation of marketing and promotional investments.
• Support day-to-day brand operations, including budget tracking, invoicing, SKU setup and maintenance, and coordination of custom items.

Job description

BIC World is seeking an Associate Brand Manager in the United States (Shelton, CT) to help drive brand growth across channels and customers. You will work closely with Brand Managers and cross-functional teams to translate strategy into disciplined execution.

The role emphasizes learning, analytical rigor, and data-driven decision making, with exposure to global teams and ROI analysis. Strong communication and project management skills are essential.