Brand Manager - Shave Category

Tangle Teezer Ltd; Shelton (CT); Hybrid; USD 110,500 - 149,500; Full time

Benefits offered by this job

Hybrid work model

Job summary

BIC World is seeking a Brand Manager for the North America Men's Shavers Portfolio, owning strategy, performance, and long-term growth across the U.S. and Canada.

You will balance consumer obsession with commercial results, shaping the innovation pipeline and leading campaigns across retail and digital channels. The role requires a GM-level mindset, cross-functional leadership, and strong financial acumen to drive sustainable growth while partnering with Global Category, Sales, Finance, and

Qualifications

• Bachelor's degree in Marketing, Business, or related field is required or preferred.
• MBA is a plus for advanced strategic leadership and growth initiatives.
• Experience in CPG/consumer products with a commercial orientation is essential.

Responsibilities

• Own NA Men's Shavers portfolio strategy, performance and growth.
• Lead multi-year growth strategies aligned with NA and Global objectives.
• Drive assortment and portfolio optimization to maximize share and profitability.

Skills

Brand Management

Consumer Marketing

Innovation

Data-driven decisions

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Job description

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Brand Manager - Shave Category

BIC

Hybrid

Description:

JoinBIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a"roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

At BIC, our Brand Managers are more than marketers—they are business leaders. As the Brand Manager, North America Men's Shavers, you will operate with a general manager mindset, owning the strategy, performance, and long-term growth of the Men's Shavers business across the U.S. and Canada.

You will be responsible for building profitable brands by balancing consumer obsession with commercial performance. From shaping the innovation pipeline and influencing global product development to leading integrated brand campaigns and driving execution across retail and digital channels, you will make decisions that strengthen both brand equity and business results.

Working at the center of the organization, you'll partner cross-functionally with Global Category, Sales, Finance, Supply Chain, Insights, and Omnichannel Marketing to translate consumer insights into winning strategies that drive sustainable growth. This is an opportunity to lead a business—not simply manage a brand—requiring strategic thinking, financial acumen, and the ability to influence without direct authority.

What You'll Do

Lead the Business with a General Manager Mindset

• Own the strategic direction and business performance of the North America Men's Shavers portfolio, balancing long-term brand building with short-term commercial results.
• Develop and execute multi-year growth strategies aligned with North America and Global category objectives.
• Drive portfolio architecture, assortment, and optimization decisions that maximize consumer relevance, market share, and profitability.
• Leverage consumer insights, syndicated data, retail analytics, social listening, and marketplace trends to identify growth opportunities and make data-driven business decisions.
• Champion a consumer-first mindset while maintaining a strong focus on financial performance and commercial execution.

Shape the Future Through Innovation

• Lead the North America innovation strategy and commercialization roadmap, ensuring a balanced pipeline of innovation and renovation that supports business growth.
• Partner with Global Category teams to influence global innovation, ensuring North American consumer and customer needs are reflected in product development.
• Own North America-specific innovation from insight generation through commercialization, including go-to-market strategy, launch planning, and post-launch optimization.
• Collaborate cross-functionally to successfully bring new products to market and continuously improve performance based on consumer and retailer feedback.

Build Brands Consumers Love

• Develop integrated marketing strategies and campaigns that strengthen brand equity and accelerate category growth.
• Influence global campaign development as a lead market while partnering with the Omnichannel Marketing team to execute locally relevant activations across digital, social, retail, shopper marketing, PR, influencer, and experiential channels.
• Identify and execute strategic brand collaborations that expand consumer reach and strengthen brand relevance.
• Lead the creation of compelling omnichannel content—including PDP assets, video, social, and digital content—to ensure a consistent and engaging consumer experience.

Influence Across the Organization

• Serve as the strategic brand leader, aligning Sales, Finance, Global Supply Chain, Global Category, Insights, and Omnichannel Marketing around shared business priorities.
• Support retailer strategies through strong partnership with Commercial teams and customer-focused brand solutions.
• Manage agency and external partner relationships to ensure creative excellence and flawless execution.
• Balance strategic planning with executional excellence in a fast-paced, dynamic environment.

What You'll Need

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 6-8 years of progressive experience in Brand Management, Consumer Marketing, Innovation, or Category Management within a consumer packaged goods (CPG) or consumer products environment.
• Experience managing a business or brand with a strong commercial orientation and ownership mindset.
• Demonstrated success leading integrated marketing campaigns, innovation initiatives, and product launches.
• Strong business and financial acumen, including experience analyzing business performance and making data-driven decisions.
• Experience using syndicated data sources such as NielsenIQ, Circana (IRI), or similar consumer and retail analytics platforms.
• Proven ability to influence cross-functional teams and senior stakeholders without direct authority.
• Exceptional communication, storytelling, and presentation skills with the ability to simplify complex business challenges into actionable strategies.
• Availability to work on a hybrid model

Annual Base Salary around USD 130,000

What Success Looks Like in This Role

Success in this role means thinking and acting like the general manager of the North America Men's Shavers business—bringing together consumer insight, commercial strategy, innovation, and execution to deliver sustainable growth.

In this role, you will:

• Deliver profitable growth by balancing brand building with strong commercial and financial performance.
• Build a robust innovation pipeline that reflects consumer needs and results in successful product launches.
• Strengthen brand equity through impactful, insight-driven marketing and omnichannel activation.
• Make data-driven decisions that improve market share, portfolio health, and overall business performance.
• Influence and align cross-functional partners to execute against shared business objectives.
• Foster strong relationships with global, regional, and agency partners to ensure exceptional execution.
• Demonstrate agility, accountability, curiosity, and sound business judgment while continuously identifying opportunities to improve both the consumer experience and business results.

#LI-hybrid

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.