Category Growth Analyst - Insights & Launches

BIC; Shelton (CT); On-site; USD 65,000 - 95,000; Full time

Job summary

BIC World in Shelton, CT is hiring a Category Analyst to support U.S. category development through data analysis, reporting, and execution tracking.

You will help with customer meetings, promotional planning, pricing strategy, and new item launches while maintaining key trackers and dashboards. The role emphasizes accurate data, actionable insights, and disciplined execution across customer initiatives, including evaluating investment and reinvestment tactics to optimize the P&L.

Qualifications

• Bachelor’s degree in Business, Finance, Economics, Marketing, or related field.
• 2–4 years of experience in CPG analytics, category management, sales analytics, or related field.
• Experience with syndicated data platforms (e.g., NielsenIQ, Circana).
• Strong Excel skills (pivot tables, lookups, data modeling); PowerPoint proficiency required.

Responsibilities

• Prepare analytical materials and data summaries for customer meetings.
• Support Category Development Managers with ad hoc customer analysis requests.
• Build pre- and post-meeting performance recaps.
• Assist in the development of customer presentations with supporting data and charts.
• Conduct promotional effectiveness analysis and pricing impact assessments.
• Maintain and update the promotional tracker to monitor planned vs. actual activity.

Skills

Excel

PowerPoint

Analytical thinking

Multi-tasking

Education

Bachelor’s degree in Business/Finance/Economics/Marketing

Tools

Syndicated data platforms (NielsenIQ, Circana, Numerator)

Job description

BIC World in Shelton, CT is hiring a Category Analyst to support U.S. category development through data analysis, reporting, and execution tracking.

You will help with customer meetings, promotional planning, pricing strategy, and new item launches while maintaining key trackers and dashboards. The role emphasizes accurate data, actionable insights, and disciplined execution across customer initiatives, including evaluating investment and reinvestment tactics to optimize the P&L.