Associate Brand Manager

Tangle Teezer Ltd; Shelton (CT); Hybrid; USD 65,000 - 95,000; Full time

Job summary

BIC World in Hybrid mode is seeking an Associate Brand Manager to support brand plans, marketing initiatives, and go-to-market programs across channels. You will work closely with Brand Managers and cross-functional teams to translate brand strategy into actionable execution, enabling growth across brands, channels, and customers.

The role emphasizes analytical rigor, learning, and leadership development as you partner with sales, category, and global teams to optimize regional market plans and

Qualifications

• Bachelor’s degree required; MBA a plus.
• 1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles.
• Strong analytical skills with experience using syndicated data (IRI, Nielsen Scantrack, panel data).
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Responsibilities

• Support execution of brand plans and GTM programs to drive revenue, profit, and market share.
• Assist development and activation of integrated marketing initiatives across channels.
• Collaborate with Sales and Category teams on customer-facing materials and activations.
• Partner with global and regional teams to align brand strategies and roadmaps.
• Analyze syndicated data and internal metrics to generate insights and recommendations.

Skills

Analytical skills

CPG marketing

Syndicated data

Education

Bachelor’s degree

MBA

Tools

Microsoft Office

Job description

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Associate Brand Manager

BIC

Hybrid

Description: JoinBIC World, acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a"roll up your sleeves and get the job done"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

The Associate Brand Manager is akey contributor to brand growth and execution, supporting delivery of commercialobjectivesacross brands, channels, and customers. This role is designed forhigh-potential talentwith strong analytical capability, business curiosity, and a desire to build ageneral manager skillset over time.

The ABMpartners closely with Brand Managers and cross-functional teams to translate brand strategy into disciplined execution. Success in this role requires alearning mindset, strong attention to detail, analytical rigor, and the ability to turn data into action.

WhatYou’llDo

Brand & Business Support

• Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market shareobjectives.
• Track brand performance versus plan,identifyrisks and opportunities, and supportcourse-correction actionsto improve results.
• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input.

Marketing Execution & Activation

• Support development and execution of integrated marketing and promotional programs across channels.
• Assistin creative development and campaign execution with a primary focus on in-store and shopper marketingtouchpoints.Managespecific initiatives or workstreams (e.g., promotions, campaigns, launches) with increasing ownership and accountability.

Go-To-Market & Customer Support

• Partner with Sales and Category teams to supportcustomer-facing materials, including presentations, category selling stories, and activation toolkits.
• Support customer-specific programs, ensuring alignment with brand strategy and customer needs.
• Gain exposure to customer meetings, sell-in processes, and joint business planning asappropriate.

Global Team Collaboration

• Collaboratewith global and cross-functional teams to support alignment on brand strategies and existing roadmappriorities.Supportlocal adaptation processes, ensuring global assets and plans areoptimizedfor regional market needs.
• Coordinate timelines, inputs, and approvals across global and regional stakeholders.

Analytics & Performance Management

• Analyzesyndicated data (IRI, NielsenScantrack, panel data)and internal performance metrics to track performance andidentifytrends.
• Organize, analyze, and synthesize data intoclear insights and actionable recommendations.
• Support ROI analysis and post-event evaluation of marketing and promotional investments.

Operational Excellence

• Support day-to-day brand operations, including budget tracking, invoicing, SKU setup and maintenance, and coordination of custom items.
• Manage timelines and cross-functional communication to ensure on-time, high-quality execution.

Learning & Development Expectations

• Demonstrates strong business curiosity and a desire to develop ageneralmanagermindset.
• Learnsto balance speed and rigor, making thoughtful recommendations supported by data.
• Takesownership of workstreams and followsthrough withaccountability.
• Seeks feedback, learns from outcomes, and continuously improves execution quality.

Qualifications & Experience

• Bachelor’s degreerequired;MBAa plus.
• 1–3 years of experience inCPG marketing, brand management, analytics, or commercial roles.
• Strong analytical skills with experience usingsyndicated data(IRI, NielsenScantrack, panel data) preferred.
• Ability to effectivelyorganize, analyze, and present datawith clear takeaways and solutions.
• Strong communication, collaboration, and presentation skills.
• Highly organized with strong project management capabilities.
• Proficiencyin Microsoft Office (Excel, PowerPoint, Word).

#LI-Hybrid

#LI-Hybrid

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.