Associate Brand Manager

BIC; Shelton (CT); On-site; USD 65,000 - 90,000; Full time

Job summary

BIC World is seeking an Associate Brand Manager in the United States (Shelton, CT) to help drive brand growth across channels and customers. You will work closely with Brand Managers and cross-functional teams to translate strategy into disciplined execution.

The role emphasizes learning, analytical rigor, and data-driven decision making, with exposure to global teams and ROI analysis. Strong communication and project management skills are essential.

Qualifications

• Bachelor’s degree required; MBA a plus.
• 1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles.
• Strong analytical skills with experience using syndicated data (IRI, Nielsen Scantrack, panel data) preferred.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Strong communication, collaboration, and presentation skills.

Responsibilities

• Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market share objectives.
• Track brand performance versus plan, identify risks and opportunities, and support course-correction actions to improve results.
• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input.
• Support development and execution of integrated marketing and promotional programs across channels.
• Assist in creative development and campaign execution with a primary focus on in-store and shopper marketing touchpoints; manage initiatives or workstreams with increasing ownership.
• Partner with Sales and Category teams to support customer-facing materials, including presentations and activation toolkits.
• Collaborate with global and cross-functional teams to align on brand strategies and regional roadmap priorities.
• Analyze syndicated data (IRI, Nielsen Scantrack, panel data) and internal metrics to track performance and identify trends.
• Support ROI analysis and post-event evaluation of marketing and promotional investments.
• Support day-to-day brand operations, including budget tracking, invoicing, SKU setup and maintenance, and coordination of custom items.

Job description

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

The Associate Brand Manager is a key contributor to brand growth and execution, supporting delivery of commercial objectives across brands, channels, and customers. This role is designed for high-potential talent with strong analytical capability, business curiosity, and a desire to build a general manager skillset over time.

The ABM partners closely with Brand Managers and cross-functional teams to translate brand strategy into disciplined execution. Success in this role requires a learning mindset, strong attention to detail, analytical rigor, and the ability to turn data into action.

What You’ll Do

Brand & Business Support

• Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market share objectives.


• Track brand performance versus plan, identify risks and opportunities, and support course-correction actions to improve results.


• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input.

Marketing Execution & Activation

• Support development and execution of integrated marketing and promotional programs across channels.


• Assist in creative development and campaign execution with a primary focus on in-store and shopper marketing touchpoints. Manage specific initiatives or workstreams (e.g., promotions, campaigns, launches) with increasing ownership and accountability.

Go-To-Market & Customer Support

• Partner with Sales and Category teams to support customer-facing materials, including presentations, category selling stories, and activation toolkits.


• Support customer-specific programs, ensuring alignment with brand strategy and customer needs.


• Gain exposure to customer meetings, sell-in processes, and joint business planning as appropriate.

Global Team Collaboration

• Collaborate with global and cross-functional teams to support alignment on brand strategies and existing roadmap priorities. Support local adaptation processes, ensuring global assets and plans are optimized for regional market needs.


• Coordinate timelines, inputs, and approvals across global and regional stakeholders.

Analytics & Performance Management

• Analyze syndicated data (IRI, Nielsen Scantrack, panel data) and internal performance metrics to track performance and identify trends.


• Organize, analyze, and synthesize data into clear insights and actionable recommendations.


• Support ROI analysis and post-event evaluation of marketing and promotional investments.

Operational Excellence

• Support day-to-day brand operations, including budget tracking, invoicing, SKU setup and maintenance, and coordination of custom items.


• Manage timelines and cross-functional communication to ensure on-time, high-quality execution.

Learning & Development Expectations

• Demonstrates strong business curiosity and a desire to develop a general manager mindset.


• Learns to balance speed and rigor, making thoughtful recommendations supported by data.


• Takes ownership of workstreams and follows through with accountability.


• Seeks feedback, learns from outcomes, and continuously improves execution quality.

Qualifications & Experience

• Bachelor’s degree required; MBA a plus.


• 1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles.


• Strong analytical skills with experience using syndicated data (IRI, Nielsen Scantrack, panel data) preferred.


• Ability to effectively organize, analyze, and present data with clear takeaways and solutions.


• Strong communication, collaboration, and presentation skills.


• Highly organized with strong project management capabilities.


• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.