Brand Growth Associate | Analytics & Activation

Bic Group; Norwalk (CT); Hybrid; USD 60,000 - 90,000; Full time

Job summary

BIC World in Norwalk, CT is seeking an Associate Brand Manager to support brand growth across the U.S. and Canada. This hybrid role centers on delivering brand plans, marketing initiatives, and go-to-market programs.

You will work with Brand Managers and cross-functional teams to translate strategy into disciplined execution, analyze data, and use insights to drive decisions. A Bachelor's degree and 1–3 years of CPG experience are preferred.

Qualifications

• Bachelor’s degree required; MBA a plus.
• 1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles.
• Strong analytical skills with experience using syndicated data (IRI, NielsenScantrack, panel data) preferred.
• Ability to effectively organize, analyze, and present data with clear takeaways and solutions.
• Strong communication, collaboration, and presentation skills.
• Highly organized with strong project management capabilities.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Responsibilities

• Support execution of brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market share objectives.
• Track brand performance versus plan, identify risks and opportunities, and support course-correction actions to improve results.
• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input.
• Collaborate with Sales and Category teams to support customer-facing materials and activation toolkits.
• Coordinate timelines, inputs, and approvals across global and regional stakeholders.
• Analyze syndicated data and internal metrics to turn data into actionable recommendations.

Skills

Brand management

Analytics

Marketing

Education

Bachelor's degree

MBA

Tools

Microsoft Excel

PowerPoint

Word

Job description

BIC World in Norwalk, CT is seeking an Associate Brand Manager to support brand growth across the U.S. and Canada. This hybrid role centers on delivering brand plans, marketing initiatives, and go-to-market programs.

You will work with Brand Managers and cross-functional teams to translate strategy into disciplined execution, analyze data, and use insights to drive decisions. A Bachelor's degree and 1–3 years of CPG experience are preferred.