Brand Growth Associate

BIC; Norwalk (CT); On-site; USD 70,000 - 95,000; Full time

Job summary

BIC World is seeking an Associate Brand Manager to support brand growth and execution across channels and customers. You’ll partner with Brand Managers and cross-functional teams to translate strategy into disciplined execution and leverage data for actionable insights.

Ideal candidates have strong analytical capability and curiosity, with a GM mindset development focus. Responsibilities include brand plans, Go-To-Market programs, and collaboration with global teams.

Qualifications

• 1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles.
• Strong analytical skills with experience using syndicated data (IRI, Nielsen Scantrack, panel data).
• Ability to organize, analyze, and present data with clear takeaways and solutions.
• Strong communication, collaboration, and presentation skills.
• Highly organized with strong project management capabilities.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Responsibilities

• Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market share objectives.
• Track brand performance versus plan, identify risks and opportunities, and support course-correction actions to improve results.
• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input.
• Support development and execution of integrated marketing and promotional programs across channels.
• Assist in creative development and campaign execution with a primary focus on in-store and shopper marketing touchpoints.
• Partner with Sales and Category teams to support customer-facing materials, including presentations, category selling stories, and activation toolkits.

Skills

Analytical mindset

Communication

Collaboration

Problem solving

Education

Bachelor’s degree in a relevant field

MBA (nice to have)

Tools

Excel

PowerPoint

Job description

BIC World is seeking an Associate Brand Manager to support brand growth and execution across channels and customers. You’ll partner with Brand Managers and cross-functional teams to translate strategy into disciplined execution and leverage data for actionable insights.

Ideal candidates have strong analytical capability and curiosity, with a GM mindset development focus. Responsibilities include brand plans, Go-To-Market programs, and collaboration with global teams.