Brand Growth Associate — Data-Driven Launch Leader

Barcel-USA; Coppell (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

Barcel USA LLC is seeking an Associate Brand Manager to drive brand growth through cross‑functional collaboration. You will lead product development, assist with innovation, and manage launches from ideation to post‑launch analysis.

The role requires strong data analysis, strategic thinking, and the ability to coordinate with internal teams and external partners. Domestic travel may be involved as projects require collaboration across markets.

Qualifications

• Bachelor’s degree in Marketing or Business Administration is required (MBA preferred).
• 3–5 years of marketing experience in a CPG company (food, beverage, or health & wellness preferred).
• Proven success in product development and launching new products.
• Strong analytical and KPI-driven thinking with the ability to influence internal/external stakeholders.

Responsibilities

• Conduct monthly business reviews using syndicated data to support decisions.
• Lead innovation initiatives and develop stage-gate documents and timelines.
• Coordinate with R&D, manufacturing, procurement, and logistics on launches and packaging briefs.
• Create and ship product samples, launch plans, and manage volumes with sales.
• Collaborate on POS materials, coupons, and promotions with trade marketing.
• Work with legal on copy approvals and campaign compliance.

Skills

Cross-Functional Collaboration

Project Leadership

Operational Excellence

Strategic Thinking

Continuous Improvement

Data Analysis

Communication

Stakeholder Management

Education

Bachelor's degree in Marketing or Business Administration

MBA or advanced degree preferred

Tools

Syndicated data sources (IRI, Nielsen)

Job description

Barcel USA LLC is seeking an Associate Brand Manager to drive brand growth through cross‑functional collaboration. You will lead product development, assist with innovation, and manage launches from ideation to post‑launch analysis.

The role requires strong data analysis, strategic thinking, and the ability to coordinate with internal teams and external partners. Domestic travel may be involved as projects require collaboration across markets.