Brand General Manager

Hudson Talent Solutions; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Hudson Talent Solutions is seeking a US Brand Director / Go-to-Market Leader to own the US marketing strategy and commercial activation for a high-visibility brand. You will lead go-to-market planning, retailer and shopper execution, digital shelf strategy, and budget management while coordinating across Sales, eCommerce, Insights, Operations, Creative, Finance, and agency partners.

The ideal candidate brings 8–10+ years in brand/marketing within CPG or beauty, with a track record of

Qualifications

• 8–10+ years of brand, product, marketing, shopper, retail, or trade marketing experience within CPG, beauty, personal care, or a related consumer category.
• Strong experience leading go-to-market strategy, new product launches, renovations, or commercial activation plans.
• Demonstrated ability to partner with Sales, eCommerce, Insights, Operations, Creative, Finance, and agency teams.
• Experience with major retail, eCommerce, or omnichannel customer environments is strongly preferred.

Responsibilities

• Own end-to-end US go-to-market strategy and execution across retail, digital, shopper, and media channels.
• Partner with Sales and cross-functional teams to build retailer-specific activation plans and sell-in materials.
• Lead omnichannel shopper strategy, connecting in-store merchandising, eRetail execution, digital shelf performance, and media activity.
• Manage launch calendars, market readiness, marketing budgets, forecasting inputs, and agency deliverables.
• Coach and develop a direct report while influencing internal stakeholders and external partners to deliver against brand and commercial objectives.

Job description

Our client, a growing consumer products organization with a portfolio of well-known personal care and beauty brands, is seeking a US Brand Director / Go-to-Market Leader to own the US marketing strategy and commercial activation for a high-visibility brand. This role will lead go-to-market planning, retail and shopper execution, digital shelf strategy, budget management, and cross-functional coordination across Sales, eCommerce, Insights, Operations, Creative, Finance, and agency partners.

What You’ll Do

• Own end-to-end US go-to-market strategy and execution across retail, digital, shopper, and media channels.
• Partner closely with Sales and cross-functional teams to build retailer‑specific activation plans, category narratives, and sell‑in materials.
• Lead omnichannel shopper strategy, connecting in-store merchandising, eRetail execution, digital shelf performance, and media activity.
• Manage launch calendars, market readiness, marketing budgets, forecasting inputs, and agency deliverables.
• Coach and develop a direct report while influencing internal stakeholders and external partners to deliver against brand and commercial objectives.

What We’re Looking For

• 8–10+ years of brand, product, marketing, shopper, retail, or trade marketing experience within CPG, beauty, personal care, or a related consumer category.
• Strong experience leading go-to-market strategy, new product launches, renovations, or commercial activation plans.
• Demonstrated ability to partner with Sales, eCommerce, Insights, Operations, Creative, Finance, and agency teams.
• Experience with major retail, eCommerce, or omnichannel customer environments is strongly preferred.