Brand Director

Brobston Group LLC; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Brobston Group LLC is seeking a Brand Director to lead the U.S. marketing and commercial strategy from New York. You will own the brand vision, P&L, and integrated programs across channels, partnering with distributors and cross-functional teams to drive long-term growth.

You will manage a small team, shape annual objectives, and guide investments in PR, experiential, social, and paid media while traveling roughly 30% to support sales and market initiatives.

Qualifications

• Bachelor’s degree required; MBA preferred or equivalent experience.
• Minimum 10 years of progressive experience in brand marketing, commercial leadership, or general management (10-15+ preferred).
• Proven success across PR, experiential, social, influencer, partnerships, and integrated media.
• Strong commercial and financial acumen with demonstrated P&L management experience and knowledge of the U.S. three-tier system.
• Exceptional communication, presentation, and leadership skills and ability to travel approximately 30%.

Responsibilities

• Define the U.S. strategic vision, growth roadmap, and annual business objectives for the brand.
• Own brand P&L, A&P investment strategy, budgeting, forecasting, and business performance reviews.
• Lead integrated marketing programs including PR, experiential, social, influencer, partnerships, content, and paid/owned/earned media.
• Partner with commercial leadership, regional teams, and distributors to drive volume, depletions, profitability, and share growth.
• Maintain a strong market presence with sales teams and customers and lead business reviews and market assessments.
• Lead, coach, and develop the Brand Manager and collaborate with Operations, Supply Chain, and Finance to ensure execution excellence.

Skills

Brand leadership

P&L management

Marketing strategy

Cross-functional leadership

Financial acumen

Education

Bachelor’s degree

MBA preferred

Job description

Summary

The Brand Director is the U.S. marketing and commercial leader responsible for driving long-term brand equity, consumer desirability, and profitable business growth across all channels. This role owns the U.S. strategic vision, brand P&L, and integrated marketing programs, leads one direct report, and partners closely with commercial teams and distributors. The position is based in New York with a hybrid office schedule and requires approximately 30% travel.

Responsibilities

• Define the U.S. strategic vision, growth roadmap, and annual business objectives for the brand.
• Own brand P&L, A&P investment strategy, budgeting, forecasting, and business performance reviews.
• Lead integrated marketing programs including PR, experiential, social, influencer, partnerships, content, and paid/owned/earned media.
• Partner with commercial leadership, regional teams, and distributors to drive volume, depletions, profitability, and share growth.
• Maintain a strong market presence with sales teams and customers and lead business reviews and market assessments.
• Lead, coach, and develop the Brand Manager and collaborate with Operations, Supply Chain, and Finance to ensure execution excellence.

Requirements

• Bachelor’s degree required; MBA preferred or equivalent experience.
• Minimum 10 years of progressive experience in brand marketing, commercial leadership, or general management (10-15+ preferred).
• Proven success across PR, experiential, social, influencer, partnerships, and integrated media.
• Strong commercial and financial acumen with demonstrated P&L management experience and knowledge of the U.S. three-tier system.
• Exceptional communication, presentation, and leadership skills and ability to travel approximately 30%.