Brand Experience Senior Associate — Data-Driven Media

Publicis Groupe; Chicago (IL); On-site; USD 50,000 - 66,000; Full time

Job summary

Publicis Groupe is seeking a Senior Associate, Brand Experience to support a major quick-service restaurant client. In this role, you’ll help manage day-to-day media communications, budgets, and digital media activity while partnering across teams to bring multi-channel media plans to life.

You’ll also contribute to innovative media strategies, collaborate with internal and client partners, and turn insights into recommendations that support broader business goals.

Qualifications

• 1.5+ years of media planning experience and Media Tools knowledge.
• Working knowledge of media systems/platforms (Mediatools, Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, ComScore, Prisma, Mbox, MRI/GfK, GWI).
• Proficiency in Microsoft Office Suite with strong understanding of Excel (Pivot Tables or VLookup) and PowerPoint.

Responsibilities

• Assist in the development of digital media plan options and recommendations.
• Maintain accurate budget control and flow of media activity and update client on timeline on a consistent basis.
• Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
• Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore).
• Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations.
• Establish collaborative working relationship with partner agencies to create a seamless communications process.
• Demonstrate creativity and agility when problem solving.
• Deliver POVs/position papers on key client issues and opportunities.
• Prepare media authorizations per approved plans/project requests.
• Foster strong relationships with internal teams and client groups.

Skills

Media planning

Communication

Presentation

Teamwork

Time management

Tools

Mediatools

Kantar

IMS

Media Tools Flowchart Software

R/F and Optimization Software

ComScore

Prisma

Mbox

MRI/GfK

GWI

Excel Pivot Tables

PowerPoint

Job description

Publicis Groupe is seeking a Senior Associate, Brand Experience to support a major quick-service restaurant client. In this role, you’ll help manage day-to-day media communications, budgets, and digital media activity while partnering across teams to bring multi-channel media plans to life.

You’ll also contribute to innovative media strategies, collaborate with internal and client partners, and turn insights into recommendations that support broader business goals.