Senior Brand Experience Planner (Media & Digital)

Publicis Collective; Chicago (IL); On-site; USD 50,000 - 66,000; Full time

Benefits offered by this job

Medical coverage

401K

Paid time off

Job summary

Publicis Collective in the United States is seeking a Senior Associate, Brand Experience to support day-to-day media communications, budgets, and digital media activity for a leading quick-service restaurant brand. You will partner across teams to bring multi-channel media plans to life.

The role involves shaping innovative media strategies, collaborating with internal and client partners, and turning insights into actionable recommendations that align with broader business goals.

Qualifications

• 1.5+ years of media planning experience and knowledge of Media Tools.
• Working knowledge of media systems/platforms (Mediatools, Kantar, IMS, MRI/GfK).
• Proficiency in Microsoft Office Suite with strong Excel and PowerPoint.
• Strong communication and presentation skills.
• Curious and motivated, solution-oriented problem solver.
• Ability to work independently as well as in a team.

Responsibilities

• Develop digital media plan options and recommendations.
• Maintain budget control and update client on timeline.
• Demonstrate understanding of online media fundamentals (reach/frequency).
• Demonstrate proficiency with systems/tools (MRI, ComScore).
• Gather and analyze research to provide insights-driven digital media recommendations.
• Establish collaborative relationships with partner agencies to ensure seamless communications.
• Deliver POVs/position papers on client issues or opportunities.
• Prepare media authorizations per approved plans/project requests.
• Foster strong relationships with internal teams and client groups.
• Leverage AI to improve day-to-day tasks.

Skills

Media planning

Communication

Presentation

Tools

Mediatools

Kantar

ComScore

Job description

Publicis Collective in the United States is seeking a Senior Associate, Brand Experience to support day-to-day media communications, budgets, and digital media activity for a leading quick-service restaurant brand. You will partner across teams to bring multi-channel media plans to life.

The role involves shaping innovative media strategies, collaborating with internal and client partners, and turning insights into actionable recommendations that align with broader business goals.