Brand & Experience Director — Higher Ed & Health

University of Toledo; Toledo (OH); On-site; USD 74,000 - 84,000; Full time

Job summary

University of Toledo leads the creative vision for the institution and UToledo Health, guiding brand management across enrollment, patient growth, and donor engagement. This role shapes the visual identity and ensures consistency across print, digital, and multimedia channels.

The position requires directing a multidisciplinary team, translating strategy into compelling campaigns, and delivering measurable marketing outcomes while maintaining brand excellence.

Qualifications

• Bachelor’s degree in graphic design, visual communications, fine arts, or a related field.
• Seven years of progressively responsible experience in creative direction, brand leadership, or integrated marketing, including leadership of multidisciplinary creative teams.
• Experience building, mentoring, and leading high-performing creative teams while managing multiple priorities in a fast-paced environment.
• Proven success developing and executing integrated creative campaigns across print, digital, web, social media, video, and emerging platforms.
• Preferred: experience in higher education, healthcare, or other complex, mission-driven organizations.
• Strong conceptual portfolio demonstrating big idea thinking across print, digital, social, and integrated campaigns.
• Experience working in a fast-paced, in-house agency environment.

Responsibilities

• Shape the visual identity and brand experience for The University of Toledo and UToledo Health across how key audiences perceive the institution.
• Convert institutional and healthcare strategy into compelling creative aligned to enrollment, student success, patient growth, philanthropic engagement, brand reputation, and other priorities.
• Maintain creative excellence, brand consistency, and an integrated visual identity across all marketing and communications channels to support long-term success.
• Lead and mentor a multidisciplinary creative team, building a culture of innovation, collaboration, and continuous improvement.
• Direct creative development from concept through execution, ensuring each touchpoint reflects the institution’s brand, strategic priorities, and commitment to excellence.
• Oversee integrated creative initiatives across print, digital, web, social media, photography, video, and emerging platforms.
• Develop memorable brand experiences that help differentiate the University and UToledo Health in higher education and healthcare.
• Generate bold ideas while strengthening and protecting the brand and balancing creativity with measurable marketing outcomes.

Skills

Brand leadership

Creative direction

Team leadership

Campaign management

Portfolio

Education

Bachelor’s degree in graphic design, visual communications, fine arts, or related field

Job description

University of Toledo leads the creative vision for the institution and UToledo Health, guiding brand management across enrollment, patient growth, and donor engagement. This role shapes the visual identity and ensures consistency across print, digital, and multimedia channels.

The position requires directing a multidisciplinary team, translating strategy into compelling campaigns, and delivering measurable marketing outcomes while maintaining brand excellence.