Brand Design Director: Shape a Distinct, Multichannel Brand

TimelyCare; Fort Worth (TX); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Paid holidays

Flexible PTO

Bonus eligibility

Health Insurance

Pet Insurance

Life Insurance

Short Term Disability

Concierge services

401(k) with match

Free TimelyCare access

Mission-driven culture

Job summary

TimelyCare is seeking a Director of Brand Design to build and evolve a distinctive visual identity and design system across higher education and K-12 audiences while aligning with the product experience.

Reporting to the VP of Brand Strategy, this hands-on leadership role directs internal partners, freelancers, agencies, production partners, and AI-enabled tools to accelerate ideation, ensure accessibility, and maintain brand integrity.

Qualifications

• 8+ years in brand design, design direction, or related senior roles.
• Proven track record building distinctive visual identities and scalable design systems.
• Experience translating strategy into integrated, multi-channel brand experiences.

Responsibilities

• Build and evolve TimelyCare's visual brand across audiences and channels.
• Originate creative ideas and lead campaigns from concept through execution.
• Lead design teams, freelancers, agencies, and AI-enabled partners.
• Collaborate with Product Design to ensure brand/product continuity.
• Establish scalable design systems and governance for speed and consistency.

Skills

Brand design leadership

Visual identity systems

AI-enabled workflows

Brand strategy to ideas

Cross-functional collaboration

Tools

Canva

AI-enabled design tools

Job description

TimelyCare is seeking a Director of Brand Design to build and evolve a distinctive visual identity and design system across higher education and K-12 audiences while aligning with the product experience.

Reporting to the VP of Brand Strategy, this hands-on leadership role directs internal partners, freelancers, agencies, production partners, and AI-enabled tools to accelerate ideation, ensure accessibility, and maintain brand integrity.