Head of Brand & Creative Strategy

TCH Medical Center; Houston (TX); On-site; USD 120,000 - 210,000; Full time

Job summary

The Director of Creative Services at TCH Medical Center leads the vision, strategy and execution of the organization’s creative function to ensure brand expressions are compelling and consistent.

Reporting to the VP of Marketing, this leader oversees a multidisciplinary team and drives high-impact campaigns that elevate the brand, support growth and deepen engagement with patients, families, team members and communities.

Qualifications

• Bachelor’s degree in Graphic Design, Marketing, Communications, or related field.
• Master’s degree preferred.
• 10+ years in creative services, marketing, or advertising.
• 5+ years in leadership roles.
• Healthcare, pediatric, or mission-driven experience preferred.

Responsibilities

• Define and lead the creative vision in alignment with brand and marketing strategy.
• Translate organizational priorities into integrated campaigns and creative platforms.
• Lead and develop a multidisciplinary creative team, fostering a collaborative and high-performing culture.
• Oversee development and execution of campaigns across digital, social, video, print, and experiential channels.
• Ensure consistent brand expression across all messaging, visual identity, and content.
• Serve as brand steward, maintaining and evolving brand standards and guidelines.
• Partner cross-functionally with marketing, communications, digital, clinical, and operational teams.
• Manage creative workflows, resource allocation, vendors, and budgets for efficient delivery.
• Establish metrics to evaluate creative performance and use insights to improve outcomes.
• Stay current on creative trends and emerging technologies, including AI-enabled tools.

Skills

Brand strategy

Team leadership

Storytelling

Multi-channel

Brand governance

Education

Bachelor's degree

Master's degree

Job description

The Director of Creative Services at TCH Medical Center leads the vision, strategy and execution of the organization’s creative function to ensure brand expressions are compelling and consistent.

Reporting to the VP of Marketing, this leader oversees a multidisciplinary team and drives high-impact campaigns that elevate the brand, support growth and deepen engagement with patients, families, team members and communities.