Brand Strategy & Experience Associate

PowerToFly; Solon (OH); On-site; USD 91,000 - 132,000; Full time

Benefits offered by this job

401k with company match

Healthcare benefits

Bonus eligibility

Job summary

Nestlé USA is seeking an Associate, Consumer Experience (CX) to translate deep consumer, customer, and cultural insights into compelling brand strategies and experiences that drive growth. You will collaborate with the PX team and cross-functional groups to ensure brand story and investments boost equity, visibility, and outcomes.

The role focuses on developing brand fundamentals, executing consumer-facing assets, and managing multi-channel communications to deliver consistent experiences across

Qualifications

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
• MBA preferred
• In-depth knowledge of brand building management principles and practices
• Strong negotiation and relationship building skills
• Strong research and strategic analysis skills
• Ability to work independently, autonomously and adapt quickly to change to deliver results
• Must have strong problem-solving and decision-making skills
• Excellent communication (both verbal and written) and interpersonal skills
• Basic financial acumen and understanding of calculating risk/return on business decisions
• Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines
• Proficient in Microsoft Office Applications

Responsibilities

• Support the development of consumer, category, and competitive understanding to inform brand strategy, communications, and consumer experience plans.
• Execute campaign pre-testing, optimization, and learning plans to improve communications effectiveness and strengthen consumer engagement.
• Contribute to audience strategy, consumer portraits, and journey mapping to improve consumer engagement across touchpoints.
• Support in market campaign testing, optimization, and learning initiatives to enhance communications effectiveness and consumer impact.
• Track and synthesize creative and campaign performance metrics to inform future brand-building decisions.
• Execute campaign builds, brief development, creative activation plans, and promotions in alignment with defined brand strategy.
• Lead execution of marketing communications across channels, including PR, influencer, social, CRM, community management, and owned digital experiences.
• Partner with agencies of record to execute creative development and production, managing day-to-day workflows, timelines, deliverables, and cross-agency coordination.
• Execute content creation, asset production, deployment, and maintenance of brand platforms and websites, ensuring content is current, accurate, and aligned with brand standards.
• Partner with Product Experience (PX) for execution of new item support communications plans across channels.
• Develop, coordinate, and distribute key brand documents and communications materials ensuring alignment and timely delivery across stakeholders.
• Support communications leadership through day-to-day coordination of activation plans, agency scope of work execution, exception requests, approvals, and cross-functional stakeholder alignment.

Skills

Brand management

Strategic thinking

Communication

Analytical skills

Project management

Negotiation

Autonomy

Cross-functional collaboration

Education

University Degree in Marketing or related field

Tools

Microsoft Office Applications

Job description

Nestlé USA is seeking an Associate, Consumer Experience (CX) to translate deep consumer, customer, and cultural insights into compelling brand strategies and experiences that drive growth. You will collaborate with the PX team and cross-functional groups to ensure brand story and investments boost equity, visibility, and outcomes.

The role focuses on developing brand fundamentals, executing consumer-facing assets, and managing multi-channel communications to deliver consistent experiences across