Brand Marketing Manager, CX/PX & Launch Strategy

Nestlé; Solon (OH); On-site; USD 120,000 - 173,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Performance-based incentives

Job summary

Nestlé USA is seeking a Manager of Brand Marketing Combined Consumer & Product Experience (CX/PX) to lead the end-to-end brand experience across communications, product and commercial touchpoints. You will architect how the brand is experienced through first and second moments of truth, integrating consumer experience, product experience, innovation, launches, packaging, claims, media and activation.

You will own the coordination, execution, and delivery of key initiatives that bring the brand

Qualifications

• Typically has a University Degree (BA/BS) in Marketing or related business field; MBA preferred.
• In-depth knowledge of brand building management principles and practices.
• Strong negotiation, agency management, and relationship-building skills.
• Strong research and strategic analysis skills.
• Ability to lead cross-functional teams and manage agency partners.

Responsibilities

• Lead translation of consumer, category, customer, and competitive insights into integrated brand and product strategies that inform innovation, communications, activation, and portfolio priorities.
• Synthesize consumer learning, business performance, and marketplace data into actionable recommendations that shape brand-building decisions and strengthen consumer engagement across touchpoints.
• Guide cross-functional teams in applying insights to develop integrated strategies across innovation, product experience, communications, media, and commercial activation.
• Leverage performance data, consumer learning, and marketplace signals to identify optimization opportunities and improve brand experiences, communications effectiveness, and business outcomes.
• Lead integrated brand, product, and innovation deliverables aligned to approved strategy, ensuring consistency across communications, product experience, and consumer touchpoints.
• Own the development and rollout of brand fundamentals, innovation initiatives, communications plans, and commercialization strategies that strengthen brand equity and consumer engagement.
• Lead new item launch plans across product, communications, and commercial channels, coordinating cross-functional inputs and deliverables to ensure launch readiness and seamless activation.
• Own execution timelines, key milestones, and deployment of launch content, activation materials, and sell-in tools throughout the I2L lifecycle.
• Ensure execution reflects approved brand positioning, product claims, messaging, and consumer experience while delivering assets and initiatives that bring the brand strategy to life in market.
• Partner across cross-functional teams to translate strategy into execution, driving excellence across innovation, launch, and activation initiatives from concept through commercialization.

Skills

Brand management

Cross-functional leadership

Negotiation

Agency management

Data analysis

Communication

Education

University Degree (BA/BS) in Marketing or related business field

MBA preferred

Tools

Microsoft Office Applications

Job description

Nestlé USA is seeking a Manager of Brand Marketing Combined Consumer & Product Experience (CX/PX) to lead the end-to-end brand experience across communications, product and commercial touchpoints. You will architect how the brand is experienced through first and second moments of truth, integrating consumer experience, product experience, innovation, launches, packaging, claims, media and activation.

You will own the coordination, execution, and delivery of key initiatives that bring the brand