Brand & Events Marketing Specialist

I-care Reliability Inc.; Charlotte (NC); Sur place; USD 42 000 - 65 000; Plein temps

Résumé du poste

Technical Associates of Charlotte, an I-Care Reliability Inc. company, is seeking a Sales & Marketing Representative to drive growth, manage digital campaigns, and coordinate major events nationwide.

You will lead social media initiatives (LinkedIn focus), nurture high-intent leads, and support the sales team with CRM and data workflows. Travel up to 25% and participate in premier industry events across the US.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Entry-level to 3 years in marketing, digital communications, or event planning; direct sales experience not required.
• Strong corporate social media acumen (LinkedIn).
• Familiarity with marketing automation platforms, CRMs, and email software; Canva and Adobe Creative Cloud preferred.
• Exceptional written and verbal communication skills with meticulous attention to detail.
• Highly organized, proactive problem-solver with a can-do attitude under tight deadlines.
• Ability to travel up to 25% monthly across the US for public seminars and tradeshows.
• Able to lift up to 35 lbs occasionally and stand/walk during multi-day events.

Responsabilités

• Social Media & Campaigns: Execute a cohesive social media strategy (focus on LinkedIn); draft, edit, and launch digital ads, flyers, newsletters, and email campaigns.
• Brand Consistency: Ensure visual identity and brand standards across platforms and collateral.
• Analytics: Track KPIs across web traffic, social engagement, and email performance to optimize campaigns.
• Summit & Seminar Logistics: Plan public seminars and the TAEC Reliability Summit (hotel contracts, attendee reservations, etc.).
• On-Site Support & Logistics: Manage attendee registrations, inventory/swag, and audit event invoices.
• Prospecting & Nurturing: Use ZoomInfo and LACRM to identify prospects and implement lead-nurturing workflows.
• CRM & Data Pipeline: Move leads between Monday.com and Teamleader.
• Sales Alignment: Qualify inbound leads from events and route high-intent leads to leadership and sales.
• Customer Care Support: Provide CCM support during strategic seminars.
• Coordinate employee recognition programs and assist with client inquiries and marketing research.

Connaissances

LinkedIn marketing

Marketing automation platforms

CRM tools

Email software

Canva

Adobe Creative Cloud

Strong communication

Organizational skills

Proactive problem-solver

Travel up to 25%

Light lifting

Formation

Bachelor’s degree in Marketing/Communications/Business Administration

Outils

LinkedIn

Marketing automation platforms

CRMs

Email software

Canva

Adobe Creative Cloud

Description du poste

Technical Associates of Charlotte, an I-Care Reliability Inc. company, is seeking a Sales & Marketing Representative to drive growth, manage digital campaigns, and coordinate major events nationwide.

You will lead social media initiatives (LinkedIn focus), nurture high-intent leads, and support the sales team with CRM and data workflows. Travel up to 25% and participate in premier industry events across the US.