Brand & Enrollment Director: Marketing & Communications

Pike; Andover (MA); Sur place; USD 90 000 - 110 000; Plein temps

Résumé du poste

The Pike School in Andover, MA is seeking a Director of Marketing and Communications to lead strategy and execution of internal and external communications, driving enrollment, supporting fundraising, and strengthening the school’s brand. This full-time leadership role partners with the Institutional Advancement & Enrollment team to translate the school’s strengths into compelling narratives.

Responsibilities include multi-channel campaigns, website and social media management, event promotion,

Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, English, or related field.
• Four+ years of marketing or communications experience, preferably in independent schools or mission-driven organizations.
• Excellent writing, editing, verbal communication, and storytelling skills.
• Experience managing websites and social media; photography and videography experience preferred.
• Highly collaborative with strong attention to detail and multi-project management in fast-paced environments.
• Ability to build relationships across a diverse school community with faculty, staff, families and external partners.
• Full-time, twelve-month position with occasional evenings/weekends for events.

Responsabilités

• Enrollment & Recruitment: Partner with Admission to build and execute multi-channel campaigns that highlight Pike to prospective families.
• Digital Media & Advertising: Manage the daily operations and growth of the website and social channels; collaborate on digital advertising.
• Event Marketing: Lead promotional strategy, digital assets, signage, and collateral for key institutional events.
• Messaging & Calendar: Maintain the master communications calendar for internal and external messaging.
• Content Creation & Deployment: Write, edit, and publish schoolwide newsletters, website stories and leadership communications.
• Advancement & Alumni Messaging: Align donor and alumni outreach with school messaging.
• Centennial Campaign: Execute multi-year communications strategy for Pike’s 100th anniversary.
• Operations, Brand & Visual Assets: Coordinate marcom requests, enforce branding standards, manage media assets, and produce institutional publications.

Connaissances

Strong writing

Editing

Verbal communication

Storytelling

Collaboration

Relationship building

Formation

Bachelor's degree

Outils

Finalsite CMS

Social media platforms

Description du poste

The Pike School in Andover, MA is seeking a Director of Marketing and Communications to lead strategy and execution of internal and external communications, driving enrollment, supporting fundraising, and strengthening the school’s brand. This full-time leadership role partners with the Institutional Advancement & Enrollment team to translate the school’s strengths into compelling narratives.

Responsibilities include multi-channel campaigns, website and social media management, event promotion,