Director of Marketing and Communications

Pike; Andover (MA); On-site; USD 90,000 - 110,000; Full time

Job summary

The Pike School in Andover, MA is seeking a Director of Marketing and Communications to lead strategy and execution of internal and external communications, driving enrollment, supporting fundraising, and strengthening the school’s brand. This full-time leadership role partners with the Institutional Advancement & Enrollment team to translate the school’s strengths into compelling narratives.

Responsibilities include multi-channel campaigns, website and social media management, event promotion,

Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, English, or related field.
• Four+ years of marketing or communications experience, preferably in independent schools or mission-driven organizations.
• Excellent writing, editing, verbal communication, and storytelling skills.
• Experience managing websites and social media; photography and videography experience preferred.
• Highly collaborative with strong attention to detail and multi-project management in fast-paced environments.
• Ability to build relationships across a diverse school community with faculty, staff, families and external partners.
• Full-time, twelve-month position with occasional evenings/weekends for events.

Responsibilities

• Enrollment & Recruitment: Partner with Admission to build and execute multi-channel campaigns that highlight Pike to prospective families.
• Digital Media & Advertising: Manage the daily operations and growth of the website and social channels; collaborate on digital advertising.
• Event Marketing: Lead promotional strategy, digital assets, signage, and collateral for key institutional events.
• Messaging & Calendar: Maintain the master communications calendar for internal and external messaging.
• Content Creation & Deployment: Write, edit, and publish schoolwide newsletters, website stories and leadership communications.
• Advancement & Alumni Messaging: Align donor and alumni outreach with school messaging.
• Centennial Campaign: Execute multi-year communications strategy for Pike’s 100th anniversary.
• Operations, Brand & Visual Assets: Coordinate marcom requests, enforce branding standards, manage media assets, and produce institutional publications.

Skills

Strong writing

Editing

Verbal communication

Storytelling

Collaboration

Relationship building

Education

Bachelor's degree

Tools

Finalsite CMS

Social media platforms

Job description

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Director of Marketing and Communications

Full Time Professional The Pike School, Andover, MA, US

Salary Range: $90,000.00 To $110,000.00 Annually

Director of Marketing and Communications

Employment Status: Full-time/Exempt

Compensation: $90,000 - $110,000

Reports to: Assistant Head of School for Institutional Advancement & Enrollment

ABOUT US:

A Pike education ignites a lifelong journey of discovery.

The Pike School is a premier PreK-9 independent school located in Andover, MA serving 395 students in PreK-Grade 9. Our community is rooted in our values of Authenticity, Intellectual Ambition and Social Good, encouraging students to be empowered learners, change agents, and global citizens. We spark a lifelong journey of exploration and growth as we prepare students to think critically and have the confidence to take risks.

POSITION SUMMARY

The Director of Marketing and Communications is a high-impact leadership role within the Institutional Advancement and Enrollment (IAE) team. This individual leads the strategy and execution of all internal and external communications to drive enrollment, support fundraising, and strengthen the school’s brand. Pike seeks an innovative, collaborative, and entrepreneurial leader who can translate the School's distinctive strengths into compelling narratives that inspire prospective families, engage alumni and donors and strengthen community pride.

• Enrollment & Recruitment: Partner with Admission to build and execute multi-channel campaigns (digital ads, print collateral, recruitment drives) that highlight Pike to prospective families.
• Digital Media & Advertising: Manage the daily operations and growth of the website (Finalsite) and social channels (Instagram, Facebook, LinkedIn); collaborate with external partners on digital advertising.
• Event Marketing: Lead promotional strategy, digital assets, signage, and collateral for key institutional events (Commencement, One Pike Day, Centennial, and Auxiliary Programs).

Communications & Editorial

• Messaging & Calendar: Maintain the master communications calendar to drive a consistent cadence for all internal (faculty, staff, parents) and external messaging.
• Content Creation & Deployment: Write, edit, and publish schoolwide e-newsletters, website stories, social content, and leadership communications via platforms like Constant Contact.
• Advancement & Alumni Messaging: Partner with Development and Alumni Relations to ensure donor and alumni outreach aligns with schoolwide messaging and voice.
• Centennial Campaign: Execute the multi-year communications strategy for Pike’s 100th anniversary in 2026–2027 and beyond.

Operations, Brand & Visual Assets

• Project Management: Coordinate incoming marcom requests and project timelines across departments to ensure accurate, on-time delivery.
• Brand Governance: Enforce visual identity and editorial standards across all print, digital, and promotional merchandise.
• Media & Asset Management: Manage digital asset libraries, schedule photography/videography vendors, handle media permissions, and cover evening/weekend events for content capture as needed.
• Publication Management: Project manage the annual update, review cycle, and production of school handbooks, directory updates, and institutional documents across administrative departments.

QUALIFICATIONS:

• Bachelor's degree required; degree in marketing, communications, journalism, public relations, English, or a related field preferred.
• Four or more years of marketing or communications experience preferably within an independent school, higher education, nonprofit, or other mission-driven organization.
• Outstanding writing, editing, verbal communication, and storytelling skills, with the ability to translate institutional priorities into compelling messaging for a variety of audiences.
• Experience managing websites and social media platforms; Experience with photography, videography, and digital asset management preferred.
• Highly collaborative with excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• Proven ability to build relationships across a diverse school community and work effectively with faculty, staff, students, families, alumni, trustees, and external partners.
• This is a full-time, twelve-month position requiring occasional evening and weekend work in support of School events and institutional priorities.