Director of Brand & Enrollment Marketing

Pike School; Andover (MA); Hybride; USD 90 000 - 110 000; Plein temps

Résumé du poste

The Pike School in Andover, MA is seeking a Director of Marketing and Communications to lead strategy and execution of internal and external communications, driving enrollment, supporting fundraising, and strengthening the school’s brand with compelling narratives for families, alumni, and partners.

The role oversees digital media, events, content creation, and brand governance, with a twelve-month, full-time schedule. A bachelor’s degree and 4+ years in marketing/communications are required.

Qualifications

• Bachelor's degree required; degree in marketing, communications, journalism, public relations, English, or a related field preferred.
• Four or more years of marketing or communications experience preferably within an independent school, higher education, nonprofit, or other mission-driven organization.
• Outstanding writing, editing, verbal communication, and storytelling skills, with the ability to translate institutional priorities into compelling messaging for a variety of audiences.
• Experience managing websites and social media platforms; experience with photography, videography, and digital asset management preferred.
• Highly collaborative with excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• Proven ability to build relationships across a diverse school community and work effectively with faculty, staff, students, families, alumni, trustees, and external partners.
• This is a full-time, twelve-month position requiring occasional evening and weekend work in support of School events and institutional priorities.

Responsabilités

• Enrollment & Recruitment: Partner with Admission to build and execute multi-channel campaigns highlighting Pike to prospective families.
• Digital Media & Advertising: Manage the daily operations and growth of the website (Finalsite) and social channels; collaborate on digital advertising.
• Event Marketing: Lead promotional strategy, digital assets, signage, and collateral for key institutional events.
• Messaging & Calendar: Maintain the master communications calendar for internal and external messaging.
• Content Creation & Deployment: Write, edit, and publish schoolwide communications via platforms like Constant Contact.
• Advancement & Alumni Messaging: Align donor and alumni outreach with schoolwide messaging and voice.
• Centennial Campaign: Execute the multi-year communications strategy for Pike’s 100th anniversary in 2026–2027 and beyond.
• Operations, Brand & Visual Assets: Coordinate requests and timelines; enforce visual identity and editorial standards.
• Media & Asset Management: Manage digital assets, vendor photography/videography, and content capture for events.

Connaissances

Excellent writing

Editing

Verbal communication

Storytelling

Collaboration

Formation

Bachelor's degree in marketing, communications, journalism, public relations, English, or related field

Outils

Finalsite

Constant Contact

Description du poste

The Pike School in Andover, MA is seeking a Director of Marketing and Communications to lead strategy and execution of internal and external communications, driving enrollment, supporting fundraising, and strengthening the school’s brand with compelling narratives for families, alumni, and partners.

The role oversees digital media, events, content creation, and brand governance, with a twelve-month, full-time schedule. A bachelor’s degree and 4+ years in marketing/communications are required.